By Janet Dodrill
Make Your Customers Dance: The Key To User Experience Is Knowing Your Audience, book by Marc A. Majers.
Have you ever been to a party or wedding with a DJ? They can energize a crowd and make the event a memorable experience for all.
Meet experienced DJ emcee turned web strategist, and you have Marc Majers, author of Make Your Customers Dance: The Key To User Experience Is Knowing Your Audience.
In this book all the heavy web strategies are addressed and discussed in detail. And to take it a step further, Marc compares the importance of each phase of building a website to that of setting up an event and getting ready to ‘spin’ some records. It adds a level of understanding and fun to what could be a complicated subject matter. The book tells us how to approach the website as a valuable part of your business, and the reader is drawn in by the comparison and the importance of planning and executing an event, engaging the participant, and creating something that can be taken away.
Because of Marc’s expertise as an information architect and digital strategist, he lists a great deal of content about content! And that is where we are in today’s content-driven web world. Everything that has been discussed in the past twenty or so years in the web industry is covered from a vast wealth of collective information from the tops in the field. Areas which include web visual and interface design, navigation and function, objectives, user centered design (UCD), user experience (UX), research and prototypes, analytics and evaluations, testing methods, and most importantly, how to begin.
If a DJ has the goal of keeping the dance floor packed, then wouldn’t it seem logical for a business owner to keep traffic coming to their site, engaging them when there, so they leave having had a good experience?
As a practicing web designer myself, I have known Marc for many years, and have seen him present complex topics to other web professionals, always coming well-prepared and delivering with knowledge and enthusiasm. He has always made what the experts in the field are saying available to his listeners. And I’ve have seen some of his well-structured websites in use. I was aware of his DJ-ing, but have not, until now, seen him combine his knowledge of web development with a light-hearted ‘twist’ on concept and approach.
Marc stresses the importance of knowing your audience, like the professional disc jockey is hired to manage a special event and must ‘tune in’ to the guests to give them what they are looking for in music to make them want to dance all night! With proper steps in building your web site you can satisfy your customers when they reach your web page and perhaps sell more than your competition, with potential of repeat business.
See what others see in your site and take it to the next level, with this recommended must-have publication.
Majers is also author of Don’t Fear The Forward, a hands-on guide to building a successful website for those who may be having trouble getting started, with smart ways to get organized and move ahead.
Make Your Customers Dance: The Key To User Experience Is Knowing Your Audience is available on Amazon, a valuable resource for anyone involved in planning, building, or maintaining a web site.
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