By Janet Dodrill
A QR Code is a Quick Response Code (similar to a bar code), that many businesses are now using in their marketing materials, which can be scanned on a smartphone using a free bar code scanning app, to take the user to a web page. This puts relevant company information at the users fingertips quickly so they don’t have to worry about typing in the web site URL. A free QR Code generator can be found at www.qrstuff.com, and there are many more available.
Similarly, there is a Microsoft Tag – a tag bar code that can be scanned on a smartphone using a free Tag app (this will also scan a QR Code) and can be created free using a Tag Manager tool.
Some creative visual QR Code solutions are displayed in a Mashable article, “HOW TO: Make Your QR Codes More Beautiful“.
I have seen many unimaginative ways of using these codes in marketing pieces, though still a new promotional device. I think they are catching on and their utilization is becoming improved. Here are some I’ve seen that I feel are effective.
This clever Cleveland Institute of Art hallway-hung poster takes college students or prospectives directly to a variety of key departments. (See image.)
This Chicago Spanish newspaper, Hoy, uses an ‘in your face’ technique. You don’t have to bend down far on the street, perhaps on your way to work, to read this scan! (See image.)
This code is the first of four near pottery exhibits throughout the American Art Pottery Association Show & Auction this month, which enabled attendees to access a tour of Cowan Pottery Museum in a series of YouTube videos. (See image.)
The Bonfoey Gallerydisplays this code on their door for after hours access to their exhibits and services organized on their web site. (See image.)
This is a QR Code I created to take you to my web site, www.artsysites.com. (See image.) Create yours and use it in a creative way.
Also, see is my good and bad QR Code usage comparison as posted on my Facebook page in March, 2012.