Away at College Then and Now

October 9, 2012

By Janet Dodrill

Then: call home collect only in emergencies – – Now: unlimited calling

Then: say goodbye to your old friends for the quarter or semester and try to contact them when you get home  – – Now: Skype or text them or post to their wall on Facebook or follow them on Twitter

Then: carpool with strangers to get home for the holidays and split the gas – – Now: take a Megabus home for $5-$30

Then: buy a bunch of maps and learn your way around the college town – – Now: Use a navigator or GPS system to find your location or destination

Then: run out of gas, walk to a gas station, rent a gas can, walk back to the car, return the gas can to the station – – Now: call AAA from your car on your cell phone and let them do the rest

Then: go to the library to research every subject, idea or question; interview people – – Now: Google everything from your computer, smartphone or tablet

Anything else? There’s probably an app for it!

Do you get the idea?

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Social Media Identity Standards

July 20, 2012

By Janet Dodrill

Are you promoting your business product or service using social media, i.e., Twitter, Facebook, LinkedIn, Google+, Pinterest or other sources? I sure hope so. Did you know that most these social networking sites have their own identity guidelines? Twitter, Google+, and Pinterest recently changed their logo icons and we should be using what they and others are providing to us. Here are links to some of the social media sites branding resources:

Twitter
www.twitter.com/about/logos
Twitter’s marks include, but are not limited to, the Twitter name, logo, Tweet, Twitter bird, and any word, phrase, image, or other designation that identifies the source or origin of any of Twitter’s products.

Facebook
www.facebook.com/brandpermissions/logos.php
This section explains our guidelines regarding the use of Facebook’s logos and other trademarks.

LinkedIn
press.linkedin.com/logo-images
Use the corporate logo below to promote LinkedIn when discussing the LinkedIn Professional Network, as a whole.

Google+
www.google.com/+/business/brand-guidelines.html
Logo and number one button icon.

Pinterest
www.pinterest.com/about/goodies
The below vector versions of our logo and badge are available for you to link to Pinterest.

You can look up the official pages for other social networking sites in your favorite search engine.


Instagram Free App for iPhone, and Soon Android

December 25, 2011

By Janet Dodrill

Instagram, www.instagr.am, is a free iPhone app (powered by Tumblr photo sharing service) with increasing popularity and a recent version 2.0 rollout. It allows you to turn your smartphone photos into visually appealing chromatic-like color-altered images through the use of live filters, instant tilt-shift and high resolution abilities.

According to Mashable Tech, it was announced this month that they are developing an Instagram Android (smartphone operating system) app. See Mashable’s “Meet the Top 15 Photographers on Instagram [PICS]“.

Instagram's blog archive

Instagram's blog archive

Their web site offers a link to the free iPhone app download. Instagram’s robust blog offers weekly featured “Instagrammers” (photographers), tips, InstaMeets links on Meetup.com (there are currently 745 Instagram communities with 3 in the Cleveland area), social media links to Instagram on Facebook where you can see hundreds of images, and Instagram on Twitter, who I follow are receive notices of news and featured image postings.

Twitter giants, Jack Dorsey and Biz Stone, are avid Instagram users, with Jack posting random travelscapes like in “Found object“, and Biz enjoying his new baby son subject like in “He has my eyes“.

I am a fan even though I am awaiting the Android release to use it myself. Once on Instagram’s blog page, click on the clock icon to see the archive and spend some time acquainting yourself with the interviews, evolving news, user tips, and featured images by its established fan base.


Facebook is Ever-Evolving

May 29, 2011

By Janet Dodrill

It seems like Facebook is always adding features and changing privacy settings. There are personal pages and professional pages. Do you have a, or more than one, professional page? Here are some recent articles and links to teach you more and help stay up-to-speed:

HOW TO: Set Up a Facebook Page
www.mashable.com/2011/05/22/how-to-facebook-page/

HOW TO: Use Social Media During Your Family Vacation
www.mashable.com/2011/05/22/social-media-vacation/

5 Easy Ways to Liven Up Your Facebook Stream
www.mashable.com/2011/05/22/social-media-vacation/

HOW TO: Implement a Social Good Campaign on Facebook
www.mashable.com/2011/02/28/how-to-social-good-facebook/

Facebook Launches Non-Profit Resource Center
www.mashable.com/2011/05/16/facebook-non-profit-page/
and www.facebook.com/nonprofits

Facebook Dislike Button Scam Gets More Sophisticated [WARNING]
www.mashable.com/2011/05/17/facebook-dislike-button-scam/

Avoid Facebook Spams and Scams
www.cleveland.com/consumeraffairs/index.ssf/2011/02/avoid_facebook_spams_and_scams.html

Facebook Changes Mean That You Are Not Seeing Everything That You Should be Seeing
https://www.facebook.com/#!/notes/mark-hull/please-read-facebook-changes-mean-that-you-are-not-seeing-everything-that-you-sh/10150089908123789

Resources: www.mashable.com, www.facebook.com, www.cleveland.com, Facebook Page/Mark Hull