Hugo Max Schmitz, Newly-Discovered Artwork

November 30, 2019

By Janet Dodrill

hugo max schmitz

Hugo Max Schmitz, photograph, early 1900s (recently-discovered).

On a recent trip out of town to visit my cousins, some items were discovered in my uncle’s possession. Unseen artwork by Hugo Max Schmitz, my great-grandfather, all of which I had not seen before. In a couple of the works, there are similarities to his previously-known work. He was an artist and a co-founder of Cleveland wall covering firm, Schmitz-Horning Company (1905-1964). The stunning painting comparisons are below.

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Watercolor portrait of young girl by artist Hugo Max Schmitz.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

art study by hugo max schmitz

Possibly study for watercolor portrait of young girl by artist Hugo Max Schmitz, oil or gouache, early 1900s (recently discovered).

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

self portrait by hugo max schmitz

Self-portrait study by artist Hugo Max Schmitz, oil, early 1900s (recently discovered).


Artist Hugo Max Schmitz from Wisconsin Co-Founded Schmitz-Horning Co.

July 30, 2019
Hugo Max Schmitz, 1930.

Hugo Max Schmitz, 1930.

Hugo Max Schmitz (1867-1938), my great-grandfather, was an artist and co-founder of the Schmitz-Horning Company, a Cleveland wall covering manufacturer. After moving from Milwaukee, Wisconsin around the 1890s, he established himself in Cleveland’s Art Club (formerly know as The Bohemians) and exhibited in group shows. In one exhibit he showed with prominent artist and club president Archibald M. Willard, in addition to artist and lithographer, William (Bill) Horning, who would become his future business partner at Schmitz-Horning.

Hugo had six siblings, born in Wisconsin between 1852 and 1860: Victor, Willam, Edward, Florentine, Mary, and Charles Schmitz, born to father Peter Jospeh Schmitz and mother Mary (Leity).

One day I hope to learn more about his close family relatives and more about his art. We do know that a portrait that he painted of a young girl received an honorable mention in an exhibit at the New York Metropolitan Museum of art.

He married in 1902, to Pauline (“Queen”) Maynard Reynolds, daughter of Cleveland banker Iri Reynolds. They spent their honeymoon in Venice.

Hugo was acting president at Schmitz-Horning Co., est. 1905, and was one of the initial artists for the firm, designing high-end color lithographic wall mural and paper patterns. He ran the company until his death in 1938, and then his son, Warren Reynolds Schmitz took over, who was already working in sales at the company.

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Hugo Max Schmitz as a child.

Hugo Max Schmitz as a child.

Hugo Max Schmitz, age 9.

Hugo Max Schmitz, age 9.

Hugo Max Schmitz, early still life artwork.

Hugo Max Schmitz, early still life artwork.

Hugo Max Schmitz, early landscape artwork.

Hugo Max Schmitz, early landscape artwork.

The Schmitz family of Milwaukee, Wisconsin, late 1800s.

The Schmitz family of Milwaukee, Wisconsin, late 1800s.

Hugo Max Schmitz (center), Paris, 1890s.

Hugo Max Schmitz (center), Paris, 1890s.

Hugo Max Schmitz (right) with his signature pipe, Paris,1890s.

Hugo Max Schmitz (right) with his signature pipe, Paris,1890s.

Hugo Max Schmitz, early late 1800s or early 1900s.

Hugo Max Schmitz, early late 1800s or early 1900s.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Hugo Max Schmitz’s watercolor of Venice done on his honeymoon, 1902.

Hugo Max Schmitz’s watercolor of Venice done on his honeymoon, 1902.

Hugo Max Schmitz’s watercolor of Venice became a wall mural pattern for Schmitz-Horning Co., early 1900s.

Hugo Max Schmitz’s watercolor of Venice became a wall mural pattern for Schmitz-Horning Co., early 1900s.

Original Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, oil, early 1900s.

Original Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, oil, early 1900s.

Portrait by artist Hugo Max Schmitz of his wife, watercolor, 1903.

Portrait by artist Hugo Max Schmitz of his wife, watercolor, 1903.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Portrait of young lady by artist Hugo Max Schmitz, oil.

Portrait of young lady by artist Hugo Max Schmitz, oil.


Schmitz-Horning Maytime Pattern No. 8015 Uncovered

January 12, 2019

By Janet Dodrill

A couple months ago I was contacted by email to help identify a Schmitz-Horning Co. frieze or wallpaper pattern. The only information available was the manufacturer name “Schmitz-Horning Co., Cleveland, Ohio, Made in U.S.A.,” the pattern name “Maytime,” and the pattern number “8015,” Section A and Section C. The person was renovating an old home and was curious to see what had been under the layers of wallpaper.

Home being renovated by new owners uncover under layers that wallpaper by Schmitz-Horning was used.

Home being renovated by new owners uncover under layers that wallpaper by Schmitz-Horning was used.

Schmitz-Horning Co., Cleveland, Ohio wall frieze border uncovered in home renovation.

Schmitz-Horning Co., Cleveland, Ohio wall frieze border uncovered in home renovation.

Maytime identified as old wallpaper pattern used in old home.

Maytime identified as old wallpaper pattern used in old home.

After some time searching the family archives, I was able to locate the pattern in Schmitz-Horning Company’s 1937 Kro-Mura™ Wall Decorations Catalog, pages 14 and 15. It was a beautiful fairy-like scenic color lithograph wall covering design, and send images of it to the contact. It is unclear when the pattern was initially produced.

It was rewarding to uncover some of the history of the old home and share in the discovery of this long lost wallpaper design.

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Maytime. This beautiful scenic paper reminds one of fairy-story illustrations. Its unusual charm lies largely in this fairy-lore interest, its dainty handling and refined coloring.

Maytime. This beautiful scenic paper reminds one of fairy-story illustrations. Its unusual charm lies largely in this fairy-lore interest, its dainty handling and refined coloring.

Maytime wall covering pattern by Schmitz-Horning Co. 1937 Kro-Mura catalog specification page.

Maytime wall covering pattern by Schmitz-Horning Co. 1937 Kro-Mura catalog specification page.

Maytime, No. 8015 – Green and pastel

Maytime, No. 8015 – Green and pastel, Maytime wall covering pattern by Schmitz-Horning Co. catalog specification page.

Maytime, Section A, B, C, D

Maytime, Section A, B, C, D, Maytime wall covering pattern by Schmitz-Horning Co. catalog specification page.


Old House Journal article includes Schmitz-Horning Co.

May 26, 2018

By Janet Dodrill

Old House Journal, May 2018, cover.

Old House Journal, May 2018, cover.

Schmitz-Horning Company was included in an article on scenic wallpapers in established old house restoration magazine, Old House Journal magazine, May 2018 issue.

The tasteful article, by Brian E. Coleman, displays a variety of high end wall coverings including hand painted paper.

Schmitz-Horning’s San-kro-mura™ line is mentioned, which stood for sanitary or washable, color, chromolithograph mural. Images of the Villa Medici wallpaper pattern and 1917 catalog page for The Lombardy appear.

The Schmitz-Horning Company patented the printed frieze for walls in 1906 (https://patents.google.com/patent/US830931).

 

Resources:

Old House Journal magazine
www.oldhouseonline.com

Old House Journal, Scenic Wallpapers, May 2018
www.oldhouseonline.com/articles/scenic-walls

Printed Frieze for Walls
patents.google.com/patent/US830931

 

Old House Journal magazine, May 2018 issue, scenic wallpapers article, page 29.

Old House Journal magazine, May 2018 issue, scenic wallpapers article, page 29.

 

Printed frieze for walls patented by Schmitz-Horning Co.

Printed frieze for walls patented by Schmitz-Horning Co.

 

Schmitz-Horning's The Lombardy wallpaper pattern, from the 1917 catalog.

Schmitz-Horning Co. The Lombardy wallpaper pattern, from the 1917 catalog.

 

Schmitz-Horning's Villa Medici scenic mural, San-Kro-Mura line.

Schmitz-Horning’s Villa Medici scenic mural, San-Kro-Mura line.

 

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Hugo Max Schmitz and Warren Reynolds Schmitz, presidents of Schmitz-Horning Co.

October 29, 2016

By Janet Dodrill

Hugo Max Schmitz holds his young son Warren Reynolds Schmitz, in 1905.

Hugo Max Schmitz holds his young son Warren Reynolds Schmitz, in 1905.

Schmitz-Horning Co., and mural and wall covering manufacturing and printing company, was founded around 1905 (or possibly earlier) in Cleveland, Ohio by Hugo Max Schmitz and William Horning (“Will” or “Bill”). They were artists and lithographers.

Hugo was born in Wisconsin and traveled to Cleveland in the late 1890s, joining the Art Club, and befriending (and even traveling with) several established area artists. He was a talented artist, and wanted to offer high quality art that was affordable for people’s homes, thus the idea of reproducible art murals and papers.

Hugo was acting president, and Mr. Horning sold his interest in the company around 1920.

Around 1926, Hugo’s son, Warren Reynolds Schmitz, came to work at the company as Vice President and worked in sales after graduating from Miami University of Ohio (where he excelled in Debate Club).

hugo max schmitz

Hugo Max Schmitz of Schmitz-Horning Company, Cleveland, Ohio.

Hugo was my great-grandfather and Warren was my grandfather.

The company had longevity in its employees, and many had multiple family members who worked there. They printed on two of the largest chromolithographic custom presses in the world (a third one being in London), and oversized zinc plates had to be shipped from Germany. The color lithographs exceeded a 40″ x 80″ sheet size and were printed in oil-based inks on high quality paper and were fully washable.

It was most likely one of the top ten wall covering manufacturers in the country of its time, and Hugo Schmitz was considered and authority on the Frieze, a continuous pictorial wall mural, and published articles in Decorator and Architectural trade journals.

In 1938, Warren Schmitz became president of Schmitz-Horning, after a tragic automobile accident and death of Hugo, 72. Also killed was family friend Margaret A. Hale, 66, wife of the late George W. Hale, builder of Cleveland’s Alcazar Hotel. Hugo’s wife, Pauline “Queen” Reynolds Schmitz was injured but survived.

warren-reynolds-schmitz-schmitz-horning-company-cleveland-ohio

After the death of Hugo Max Schmitz, Schmitz-Horning Co. was run by his son, Warren Reynolds Schmitz.

With Warren at the helm, he produced new patterns and product lines including scenic panoramics, working with several notable area artists, and developed sales and marketing materials including catalogs and small-scale wall scenics view books.

Warren Schmitz (“Bud”), ran the company until around 1960, and Schmitz-Horning Company closed. A bookkeeping document shows that a sale of S-H equipment to another local wallpaper firm occurred around 1964. A newspaper ad for the wall coverings sold through The May Company can be seen in The Plain Dealer in the 1964. Warren died at the age of 65 in 1970.

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Schmitz-Horning Co. Catalogs, Lithos Digitized at Cleveland Public Library and CleDPL

August 15, 2015

By Janet Dodrill

CleDPL library assistant Ray Rozman scans an original Schmitz-Horning Co. wall mural design.

CleDPL library assistant Ray Rozman scans an original Schmitz-Horning Co. wall mural design.

In going through the family house a few years ago, I discovered catalogs and samples from my great-grandfather’s former Cleveland-based business, the Schmitz-Horning Company. Since then, I have been researching and learning about the company, and our family’s role in the company.

The Schmitz-Horning Company, which specialized in high quality washable color wallpaper, artistic murals and scenic panoramic wall coverings, was founded around 1905 by Hugo M. Schmitz I, an artist and my great-grandfather, and William (Bill) Horning, a lithographer. Mr. Horning left the partnership around 1920. My grandfather (Hugo’s son), Warren R. Schmitz, acted as vice president of the company starting in the late 1920s. After the tragic automobile-related death of Hugo Schmitz in 1938, Warren Schmitz served as president of the company.

Through Google, Cleveland’s newspaper The Plain Dealer archives through the Cuyahoga County Public Library’s website, and family materials, I have started my journey of piecing together a historical footprint of the company and some of the people that worked at the company.

CPL Map/GIS librarian Tom Edwards scans a Schmitz-Horning scenic wallpaper design.

CPL Map/GIS librarian Tom Edwards scans a Schmitz-Horning scenic wallpaper design.

Recently, I discovered the public resources available at Cleveland Public Library in downtown Cleveland. Over several trips there, I visited the Cleveland Digital Public Library (CleDPL) (under the direction of Chatham Ewing, Digital Library Strategist), at 325 Superior Avenue, 3rd floor, the map department and the history department at 525 Superior Avenue, 6th floor, the business department on the 2nd floor, and the photograph collection on the 4th floor, and as a patron received assistance in researching and in documentation of our family’s materials.

Additionally, I was made aware of the Cleveland Public Library Digital Gallery, the library’s public online digital gallery.

Panoramic Friezes catalog, 1909-1910, the Schmitz-Horning Company, Cleveland, Ohio.

Panoramic Friezes catalog, 1909-1910, the Schmitz-Horning Company, Cleveland, Ohio.

A dedicated library staff assisted and enabled me to do extensive high resolution and large-scale scanning of our deteriorating Schmitz-Horning original wallpaper designs and mural lithographs, and multiple company catalogs, with an early one dating back to 1909, and most being the only known catalogs in existence. The Cleveland Digital Public Library, a new department since spring of this year, accommodated me for many hours spread over several weeks by assisting me with scans on an i2s SupraScan Quartz overhead scanner, synced to a pc, with size capabilities up to 33″ x 46″. They suggested methods regarding the preservation and storing of the materials. Other equipment available included an Epson Expression 10000 XL for photographs, and several book scanners, one high-speed ATIZ scanner, and one a versatile and user-friendly Knowledge Imaging Center (KIC) scanner. The map department had a large-scale feed-through type scanner (plus printer), a Hewlett Packer Designjet T1200 HD MFP, which scans up to 41″ wide by any length, which enabled me to scan one-of-a-kind lithographic wallpaper rolls, some over 100 inches long.

A selection of the materials scanned will be available on the Cleveland Public Library Digital Gallery, making documentation on this historic Cleveland business available to the public. Individuals researching companies in the wallpaper industry may also find it useful.

Other Schmitz-Horning blog posts by Janet Dodrill:

Schmitz-Horning Co. Artists Created Impressive Lithographic Murals and Scenic Wallpaper

Google Cultural Institute

Schmitz-Horning Co. Ming Floral Scenic Wallpaper Pattern

Schmitz-Horning Company Created Wallpaper Murals and Art

Articles about Cleveland Digital Public Library:

Cleveland Digital Public Library Will Offer High-Tech Scanning For The Masses

Ohio: Grand Opening of Cleveland Digital Public Library (ClevDPL) Taking Place Today

Ohio Public Libraries Receive Grant Funding To Create Network Of Coordinated Digitization Hubs

Curtis Flowers scans a Schmitz-Horning Co. lithograph on CleDPL's large overhead scanner.

Curtis Flowers scans a Schmitz-Horning Co. lithograph on CleDPL’s large overhead scanner.

The Cleveland Digital Public Library (CleDPL) department of Cleveland Public Library

The Cleveland Digital Public Library (CleDPL) department of Cleveland Public Library.

Book Scanner at Cleveland Digital Public Library

Book Scanner at Cleveland Digital Public Library.

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Schmitz-Horning Co. Ming Floral Scenic Wallpaper Pattern

January 11, 2014

By Janet Dodrill

Schmitz-Horning Co. Ming Floral Scenic Wallpaper Artist's Rendering.

Schmitz-Horning Co. “Ming Floral” Scenic Wallpaper (Artist’s Rendering).

Recently, I was contacted by someone online who asked if I knew anything about the Schmitz-Horning Company’s “Ming Floral” wallpaper pattern. They stated that their grandfather was a painter/wallpaperer in the 1930s through ’60s, and that he had saved three panels of the wallpaper.

I know the pattern, a lovely one — we had it in a bedroom at our family home where I grew up in Cleveland Heights, Ohio. The house originally belonged to my grandfather, Warren R. Schmitz, who ran the company after my great-grandfather’s (Hugo M. Schmitz) death in 1938.

Schmitz-Horning Co. "Ming Floral" Scenic Wallpaper Panels.

Schmitz-Horning Co. “Ming Floral” Scenic Wallpaper Panels.

The Cleveland-based company employed and contracted with many Cleveland area artists, and I believe that artists/illustrators were used from England and that the paper was distributed there as well. The papers were printed using presses capable of oversized printing, the only of their kind in the country at the time. High quality oil-based inks were used on sturdy paper, that enabled the papers to be washed and to retain colors. The company did art murals/wall scenes or friezes that were tastefully designed but affordable, and later scenics and continuous panoramics that surrounded a room were available for homes and public buildings.

A patent was filed in 1906 for the printed frieze for walls by Hugo M. Schmitz, his business partner William Horning, and his top salesman, Warren R. Cox. An article he wrote was published in an architectural decorating magazine at the turn of the century about the friezes. He was an artist himself and designed some of the paper.

On the Smithsonian Cooper-Hewitt, National Design Museum web site, scenic panel, “Ming Floral,” is a 1939 chromolithograph, but they are in the process of digitizing images of S-H wallpaper (gifts of the Wallpaper Council, Inc.).

According to a 1950 S-H Scenic Paper price list, Ming Floral was available in white, pale yellow, gray, and turquoise. A full set of four panels was $30.00, and price per section was $8.50. In another, perhaps earlier catalog, it was priced $7.50. Each panel was 40″ x 80″ in size. The panels contained imagery of plants, flowers, birds, bamboo trees, and turf. It was from an original hand-painted Chinese design.

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