Lithography Spells Style For Schmitz-Horning Co., Wallpaper and Wallcoverings Magazine, 1961

November 28, 2021

By Janet Dodrill

Reproduced from the article, Lithography Spells Style For Schmitz-Horning Co. article, Wallpaper and Wallcoverings magazine, Convention Issue, November, 1961.

wallpaper and wallcoverings magazine november 1961

Wallpaper and Wallcoverings Magazine, Convention Issue, November, 1961.

In 1796, when a playwright named Aloys Senefelder invented a new process for publishing his plays and music, he probably never dreamed his method would be used to reproduce hundreds of different things – among them wallpaper scenics.

The process Senefelder invented is called lithography. It was adapted in 1905 by the Schmitz-Horning Co. Cleveland, Ohio, to make wallpaper murals.

The Cleveland firm is the only firm in the United States producing decorative types of scenic papers by the lithographic process. The technique is also used, however, to make photo murals.

Lithography offers two advantages in the production of scenic papers. First, it is comparatively inexpensive, and secondly, there is plenty of latitude in producing various effects. Until recently, Schmitz-Horning scenics were done in a full rainbow of colors with blurred outlines. The new lines, however, have adopted the crisp, simple styling popularized by the more expensive sold screen printed scenics.

schmitz-horning company direct rotary press and pressman 1961

A Schmitz-Horning Co. lithograph “direct rotary” press here “grounds” on a double coat of an oil based paint. Only one color can be printed at a time.

“When Schmitz-Horning first started making scenics, customers liked many colors and complicated designs,” explained Warren Schmitz, company president. “In fact, it took more than two years’ work to complete the plates for just one scenic.”

Some color ways of this scenic were made in 14 printings, one print at a time. The complicated motif of butterflies, flowers and other greenery gave the effect of elaborated detail found in oil painting. This elaborateness has been abandoned by the firm in its new scenics which are painted “color for color,” according to Mr. Schmitz.

Yet today’s S-H murals are being produced in much the same way as they were in 1905 when Hugo M. Schmitz, Warren Schmitz’s father, and Will Horning, a lithographic artist, Founded the firm. Horning sold out his share of the firm in 1921, and it has been run by the Schmitz family since.

lithographic artist frank mayer at schmitz-horning company 1961

Lithographic artist Frank Mayer traces a color area of a new Schmitz-Horning Co. design on a transparent tissue.

Hugo Schmitz was an artist of some note whose work had been hung in the Metropolitan Museum of Art. Since worlds of art had long been reproduced by the lithographic process, Schmitz felt that wallpaper scenics could be made in the same way and much more economically than the hand-painted and wood blocked ones then available. So was introduced the first mechanized method of producing scenic wallpapers.

Within the firm’s first year of business, it established a modest distribution throughout the country, with a plant in downtown Cleveland as headquarters. In 1912 Schmitz-Horning moved to a two-story building at 777 E. 82nd St., where it has remained ever since.

In the plant of 15,000 square feet, the firm produces it lines of Murals of American, Lithographed Mural Wallpaper and Mural Maps. Schmitz-Horning was probably the first firm in the country to come out with a map specifically as a wallpaper scenic and called a “Mural Map.”

schmitz-horning company bookkeeper mrs harry james 1961

Mrs. Harry James, bookkeeper at Schmitz-Horning Co. for 37 years, checks a customer file. The firm puts out only its own lines which have been distributed throughout the U.S. for more than 50 years.

Mr. Schmitz estimated that his lithographed murals sell for about one-third to one-half the price of handprinted ones. The lower prices are due to the fact that lithographed wallpaper, although not made at the mass production rates of machine prints, can still be put out much faster than screen printed scenics requiring many hand operations.

The basis for lithography is a simple one: – under certain controlled conditions, oil and water will not mix. This process utilizes a flat printing of roughened zinc in contrast to a raised or engraved surface.

But before a plate can be made, a number of preliminary steps must be taken at the Schmitz-Horning plant. First, a design is needed. Providing these are free lance artists. Sometimes the artist will suggest his own design, while other times Mr. Schmitz will make a definite assignment.

schmitz-horning company president warren schmitz with sanibel pattern lithographic mural 1961

Warren Schmitz, president of Schmitz-Horning Co., stands beside a panel of “Sanibel”, new Schmitz-Horning lithographic mural featuring crisp, clean styling.

The finished art is usually half the size of the murals, which average 10-13 feet in width. Some scenics, however, exceed 20 feet. One well-known Schmitz-Horning design, “Westchester Hunt,” comes in 10 sections and runs a grand total of 11 1/3 feet.

A Black and white photograph of the finished art is blown up to full mural size. The Schmitz-Horning lithographic artist makes a tracing on tissue over the photograph. The tracing is an art in itself, since the artist is using a black and white photograph as his guide and must study the full color sketch to select colors. Each color must have its own tracing.

The tracings are then “rubbed down” on a zinc plate by putting them through a transfer press. The artist now works on the plate with a liquid crayon. Using the tracings as a guide he works in the color values onto the plate. Although a separate plate is required for each color in the design, both the dark and light values of a color can be carried on a single plate.

The plate is next put through a solution of gum arabic to delineate between the print and non-print areas. Parts of the surface protected by crayon are not affected by the chemical bath. But the unprotected surfaces react to the solution and take on an oxide coating. The plate now has the ability to attract and retain water on its surface.

The crayon is removed after the gum arabic bath, and the plate is ready for use. Its printing areas – those originally covered with crayon – pick up and transfer oil inks. The non-printing areas, those carrying a coating of oxide, will pick up and retain water.

Schmitz-Horning has three lithograph “direct rotary” presses plus a smaller press for scenic miniatures. The presses are sheet fed. The plate is attached to a large cylinder and prints directly on the sheets of paper which are carried around a second cylinder. Just one color is printed at a time and paper sheets are fed into the presses by hand.

Wallpaper scenics are but one of the many decorative and useful items reproduced by the lithographic process. May famous artists of past and present have produced lithographic prints which occupy a high rank in the graphic arts. Lithography is also the basis of the offset process used to print blotters, booklets, calendars, programs, greeting cards, children’s books, stationery, sheet music, maps and even cigar bands.

The oil-based paints used in the lithographic process have made Schmitz-Horning scenics automatically washable. “We’ve improved the process throughout the years, but even our earliest efforts could be washed,” said Mr. Schmitz. “A Woman wanted to know how to clean one of our old scenics in her house. I gave her very careful instructions, but the cleaning woman went ahead and washed it with LesToil. It came out beautifully.”

Schmitz-Horning’s new crisp styling is designed to appeal to modern families who want smart decor at a price they can afford, according to Mr. Schmitz. “Lithography still offers the most practical, mechanized method for producing large-scale designs,” he concluded.

Copyright article and images. All rights reserved. Not to be used without permission.

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Schmitz-Horning Company Made Beautiful Landscape Wallpapers

January 28, 2021

By Janet Dodrill

Cleveland, Ohio wallpaper manufacturer, Schmitz-Horning Company (1905-1964), designed and produced beautiful high quality wall murals and panoramics for homes and institutions. Here is a selection of just of few landscape designs from their 1941-1942 catalog, “Scenic and Sectional Wall Paper.”

The company produced large-scale chromolithographs and was maker to Kro-Mura, San-Kro-Mura, and Venwood wallpaper brands.

Copyright article and images. All rights reserved. Not to be used without permission.

Treasure Island, no. 8044 natural coloring on Rachelle, five sections each 40" wide by 80" high, by Schmitz-Horning Co.

Treasure Island, no. 8044 natural coloring on rachelle, five sections each 40″ wide by 80″ high, by Schmitz-Horning Co.

The Woodland, no. 367, two sheets each 36" high by 60" wide, by Schmitz-Horning Co.

The Woodland, no. 367, two sheets each 36″ high by 60″ wide, by Schmitz-Horning Co.

The Heron, no. 608, natural on off-white ground, two section each 40 inches wide by 60 inches high, by Schmitz-Horning Co.

The Heron, no. 608, natural on off-white ground, two section each 40 inches wide by 60 inches high, by Schmitz-Horning Co.

The Forest, no. 601, two sections each 40" wide by 60" high, by Schmitz-Horning Co.

The Forest, no. 601, two sections each 40″ wide by 60″ high, by Schmitz-Horning Co.

Sierras, no. 363, three sheets each 36" high by 60" wide, by Schmitz-Horning Co.

Sierras, no. 363, three sheets each 36″ high by 60″ wide, by Schmitz-Horning Co.

Ming Floral, no. 8036, turquoise ground, four sections each 40" by 80", by Schmitz-Horning Co.

Ming Floral, no. 8036, turquoise ground, four sections each 40″ by 80″, by Schmitz-Horning Co.

Larkspur, no. 8020, pastel colors on light yellow, three sections each 40" by 80", by Schmitz-Horning Co.

Larkspur, no. 8020, pastel colors on light yellow, three sections each 40″ by 80″, by Schmitz-Horning Co.

Elysia, no. 8032, pastel colors on old ivory, five sections each 40" by 80", by Schmitz-Horning Co.

Elysia, no. 8032, pastel colors on old ivory, five sections each 40″ by 80″, by Schmitz-Horning Co.

Die Niederlaender, no. 410, two sheets each 40" high by 60" wide, by Schmitz-Horning Co.

Die Niederlaender, no. 410, two sheets each 40″ high by 60″ wide, by Schmitz-Horning Co.

Chinese Floral, no. 80733, full color on wedgewood, four sections each 40" by 80", by Schmitz-Horning Co.

Chinese Floral, no. 80733, full color on wedgewood, four sections each 40″ by 80″, by Schmitz-Horning Co.

Chinese Embroidery, no. 808014, pastel colors on ivory grass cloth ground, two sections each 40" by 80", by Schmitz-Horning Co.

Chinese Embroidery, no. 808014, pastel colors on ivory grass cloth ground, two sections each 40″ by 80″, by Schmitz-Horning Co.

Schmitz-Horning Co. 1941-1942 catalog, Scenic and Sectional Wall Paper.

Schmitz-Horning Co. 1941-1942 catalog, Scenic and Sectional Wall Paper.


Schmitz-Horning Co. Wallpaper Featured at Cooper Hewitt Design Museum

July 28, 2020

By Janet Dodrill

The Cooper Hewitt Design Museum of the Smithsonian Institution features a collection of Schmitz-Horning Company wallpaper.

Schmitz-Horning Co., a Cleveland wallpaper and mural manufacturing firm, was in business from 1905 to 1964. Cooper Hewitt was gifted 111 wallpaper rolls in a variety of patterns by the Wallpaper Council, Inc. of New York City in 1960, and they spotlight specific papers in different areas of their site.

Here are some of Cooper Hewitt’s links that feature Schmitz-Horning wallpaper.

THE OUTSIDE COMES INSIDE, 2017
https://www.cooperhewitt.org/2017/12/17/the-outside-comes-inside/
Learn about the 1913-1914 Schmitz-Horning Co. catalog in the Cooper Hewitt Design Library and features and qualities of the friezes, and about Smithsonian libraries’ Adopt-a-Book-Program, for books that need support for preservation treatment.

Schmitz-Horning Company catalog, 1913-1914

Schmitz-Horning Company catalog, 1913-1914

THE SCENIC HUDSON IN YOUR HOME, 2015
https://www.cooperhewitt.org/2015/08/27/the-scenic-hudson-in-your-home/
Featuring Scenic Hudson scenic wallpaper by Schmitz-Horning Co., 1930-1940.

Schmitz-Horning Company, Scenic Hudson wallpaper pattern, 1930-1940

Schmitz-Horning Company, Scenic Hudson wallpaper pattern, 1930-1940

DECORATIVE WALL MAP, 2015
https://www.cooperhewitt.org/2015/07/05/decorative-wall-map/
Featuring a beautifully-illustration map section by artist Glenn M. Shaw for Schmitz-Horning Co.

Schmitz-Horning Company, Smuggler's Cove wall map, 1950

Schmitz-Horning Company, Smuggler’s Cove wall map, 1950

WALL STORIES: CHILDREN’S WALLPAPERS AND BOOKS, 2007
https://collection.cooperhewitt.org/exhibitions/35350907/
A past museum exhibition that is now partially displayed online.

Schmitz-Horning Company, Kindergarten Cut-Outs wall mural, 1906

Schmitz-Horning Company, Kindergarten Cut-Outs wall mural, 1906

THE SCHMITZ-HORNING CO.
https://collection.cooperhewitt.org/people/18046573/objects/
Explore Cooper Hewitt’s collection of Schmitz-Horning items.

Schmitz-Horning Company, Chinese Embroidery wallpaper pattern, 1930-1940

Schmitz-Horning Company, Chinese Embroidery wallpaper pattern, 1930-1940

It is wonderful to have this resource offered by the museum, preserving these fine papers to be appreciated and enjoyed by all.

Images from Cooperhewitt.org used under the Fair Use copyright act.


Frieze by Schmitz-Horning Co. Based on Henry G. Keller Painting

June 30, 2020

By Janet Dodrill

The Garden of the Gods, No. 362, wall frieze, Schmitz-Horning Co. 1912 catalog, from the painting by Henry G. Keller

The Garden of the Gods, No. 362, wall frieze, Schmitz-Horning Co. 1912 catalog, from the painting by Henry G. Keller

American artist Henry G. Keller (1869-1949) designed works for Cleveland’s Schmitz-Horning Company, a wallpaper manufacturer. A frieze, which appeared in a 1912 catalog (from our Schmitz family archive), The Garden of the Gods (the gateway, with Pike’s Peak in the distance), No. 362, was from the painting by Henry Keller. The pattern was made-up of a sequence of six sections, 36 inches wide by 15 feet repeat. These wall decorations had unlimited uses, as the catalog states, in both residences and public places such as hotels, restaurants, theaters and club rooms.

henry g keller

Henry Keller, ca. 1920 (source: Archives of American Art, Smithsonian Institution)

I am in the process of researching the painting, and will update this post with anything I discover.

Henry Keller was born the same year as my great-grandfather, Hugo Max Schmitz, co-founder and president of Schmitz-Horning, which was founded in 1905. Based on that, Mr. Keller must have been in between the ages of 36 and 45 when the wall frieze was manufactured.

Copyright article and images. All rights reserved. Not to be used without permission.

Resources:

Photo, Henry Keller, ca. 1920 / unidentified photographer. Henry G. Keller papers, Archives of American Art, Smithsonian Institution
http://www.aaa.si.edu/collections/images/detail/henry-keller-6384

Schmitz Family Archives

Detail, The Garden of the Gods, frieze, Schmitz-Horning Co.

Detail, The Garden of the Gods, frieze, Schmitz-Horning Co., chromolithograph


The Rhyme of a Run, Schmitz-Horning Co.

May 30, 2020

By Janet Dodrill

A 1907 nursery rhyme book, named The Rhyme of a Run (Published by Blackie & Sons Ltd., London), featured lovely illustrations by Florence S. Harrison of England. She was a prominent art nouveau-style children’s book illustrator of the times.

Schmitz-Horning Company (1905-1964) of Cleveland, Ohio offered the illustrations (copyrighted 1911), along with other well-know, nursery rhymes of the time, in high quality color lithographic wall murals in an early catalog of wallpaper and friezes.

These are beautifully-rendered and printed lithographs and they were published with agreement with the H.M. Caldwell Co. (1896-1914), a publishing company in New York and Boston. I do not know if which skilled Schmitz-Horning artist reproduced the illustrations onto lithographic plates.

Luckily, we had this shown below set in the family. They were used by a cousin who used them when she taught in the classroom. She had them laminated which helped to preserve them. It is the only know set in our (Schmitz) family.

The catalog description reads:
The Rhyme of a Run (Copyrighted 1911)

A series of six panels from The Rhyme of a Run. A fascinating decoration for the nursery, showing the downfall of the little boy that stole the plums.

Published by special arrangement with the H.M. Caldwell Co.

Six panels to the set, each eleven by twenty-eight inches. Sold only by the set.

The book, The Rhyme of a Run, which contains the complete set of these rhymes illustrated in colors, can be obtained from your local bookseller or from the publishers, the H.M. Caldwell Co., New York and Boston.

the-rhyme-of-a-run-schmitz-horning-co-catalog-page

Schmitz-Horning Co. Panoramic Friezes Wall Decorations catalog, page 34. Published by special arrangement with the H.M. Caldwell Co., 1911, New York and Boston

Schmitz-Horning Co. color lithograph wall mural, catalog no. 45

Schmitz-Horning Co. color lithograph wall mural, catalog no. 45

Schmitz-Horning Co. color lithograph wall mural, catalog no. 46

Schmitz-Horning Co. color lithograph wall mural, catalog no. 46

Schmitz-Horning Co. color lithograph wall mural, catalog no. 47

Schmitz-Horning Co. color lithograph wall mural, catalog no. 47

Schmitz-Horning Co. color lithograph wall mural, catalog no. 48

Schmitz-Horning Co. color lithograph wall mural, catalog no. 48

Schmitz-Horning Co. color lithograph wall mural, catalog no. 49

Schmitz-Horning Co. color lithograph wall mural, catalog no. 49

Schmitz-Horning Co. color lithograph wall mural, catalog no. 50

Schmitz-Horning Co. color lithograph wall mural, catalog no. 50

Above photos: Schmitz family archives


the-rhyme-of-a-run-book-cover-florence-harrison

The Rhyme of a Run, book cover, Published by Blackie & Sons Ltd., London, 1907

the-rhyme-of-a-run-book-illustration-florence-harrison

The Rhyme of a Run, book illustration, 1907

the-rhyme-of-a-run-book-illustration-florence-harrison

The Rhyme of a Run, book illustration, 1907

the-rhyme-of-a-run-book-illustration-florence-harrison

The Rhyme of a Run, book illustration, 1907

Above photo credits: Jonkers.com (cover) and Etsy/enmauricebooks


Copyright article and images. All rights reserved. Not to be used without permission.

Resources:

Schmitz-Horning Co. Panoramic Friezes Wall Decorations catalog, page 34

The English Catalogue of Books, Page 125, Google Books

Jonkers Rare Books

Wikipedia.org/wiki/Florence_Harrison

Etsy/enmauricebooks


Schmitz-Horning Wallpaper Discovered in Family Photos

April 30, 2020

Chinese Floral wallpaper pattern blue color in a Schmitz-Horning Company catalog.

Chinese Floral wallpaper pattern blue color in a Schmitz-Horning Company catalog.

By Janet Dodrill

Growing up in the Schmitz family, our house was lined with Schmitz-Horning Company wallpaper! The company was co-founded by my great grandfather, Hugo M. Schmitz I, in 1905, who served as president. After his death in 1938 the company was run by his son and my grandfather, Warren R. Schmitz, until it closed about 1964.

My parents bought the family house from my grandparents, and it had Schmitz-Horning wallpaper in almost every room. Additionally, many family friends and extended family also displayed the company’s wallpaper in their homes. It was high quality and the patterns were beautiful.

After we purchased the house from my grandparents, we remodeled. It was the 1960s and we wanted a more modern look. Luckily my dad took a few interior photographs before all the wallpaper was stripped and removed.

Recently, I was going through one of my grandmother’s photo albums and found a few more shots of the wallpaper she had captured in the homes of friends and family, mostly in the 1940s. Here are a few photos from the albums with their corresponding catalog page.

Copyright article and images. All rights reserved. Not to be used without permission.

 

Chinese Floral, Schmitz-Horning Company wallpaper pattern, from a Schmitz family photo album.

Chinese Floral, Schmitz-Horning Company wallpaper pattern, from a Schmitz family photo album.

Chinese Floral wallpaper pattern in a Schmitz-Horning Company catalog.

Chinese Floral wallpaper pattern in a Schmitz-Horning Company catalog.

Westchester Hunt, Schmitz-Horning Company wallpaper pattern, from a Schmitz family photo album.

Westchester Hunt, Schmitz-Horning Company wallpaper pattern, from a Schmitz family photo album.

Schmitz-Horning Company catalog cover showing the Westchester Hunt scenic pattern.

Schmitz-Horning Company catalog cover showing the Westchester Hunt scenic pattern.

Westchester Hunt wallpaper pattern in a Schmitz-Horning Company catalog.

Westchester Hunt wallpaper pattern in a Schmitz-Horning Company catalog.

Westchester Hunt Kro-Mura(TM) wallpaper schematic from a Schmitz-Horning Company catalog.

Westchester Hunt Kro-Mura(TM) wallpaper schematic from a Schmitz-Horning Company catalog.

Old Dominion, Schmitz-Horning Company wall mural, from a family photo, with Warren R. Schmitz pictured on the left.

Old Dominion, Schmitz-Horning Company wall mural, from a family photo, with Warren R. Schmitz pictured on the left.

Old Dominion, scenic wall paper manufactured by Schmitz-Horning Company.

Old Dominion, scenic wall paper manufactured by Schmitz-Horning Company.

Old Dominion scenic wallpaper detail by Schmitz-Horning Company.

Old Dominion scenic wallpaper detail by Schmitz-Horning Company.

Schmitz-Horning Company scenic wallpaper similar to the Elysia pattern, from a Schmitz family photo album.

Schmitz-Horning Company scenic wallpaper similar to the Elysia pattern, from a Schmitz family photo album.

Elysia scenic wallpaper pattern in a Schmitz-Horning Company catalog.

Elysia scenic wallpaper pattern in a Schmitz-Horning Company catalog.

World Map, Schmitz-Horning Company scenic wallpaper pattern, from a family photo.

World Map, Schmitz-Horning Company scenic wallpaper pattern, from a family photo.

World Map, one sheet wallpaper pattern in a Schmitz-Horning Company catalog.

World Map, one sheet wallpaper pattern in a Schmitz-Horning Company catalog.

Ming Floral, Schmitz-Horning Company scenic wall covering, from a Schmitz family photo.

Ming Floral, Schmitz-Horning Company scenic wall covering, from a Schmitz family photo.

Ming Floral scenic wall covering in a Schmitz-Horning Company catalog, shown in sections.

Ming Floral scenic wall paper panel detail from a Schmitz-Horning Company catalog.

Ming Floral scenic wall paper panel detail from a Schmitz-Horning Company catalog.


Hugo Max Schmitz, Newly-Discovered Artwork

November 30, 2019

By Janet Dodrill

hugo max schmitz

Hugo Max Schmitz, photograph, early 1900s (recently-discovered).

On a recent trip out of town to visit my cousins, some items were discovered in my uncle’s possession. Unseen artwork by Hugo Max Schmitz, my great-grandfather, all of which I had not seen before. In a couple of the works, there are similarities to his previously-known work. He was an artist and a co-founder of Cleveland wall covering firm, Schmitz-Horning Company (1905-1964). The stunning painting comparisons are below.

Copyright article and images. All rights reserved. Not to be used without permission.

 

 

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

art study by hugo max schmitz

Possible study for watercolor portrait of young girl by artist Hugo Max Schmitz, oil or gouache, early 1900s (recently discovered).

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

self portrait by hugo max schmitz

Self-portrait study by artist Hugo Max Schmitz, oil, early 1900s (recently discovered).


Artist Hugo Max Schmitz from Wisconsin Co-Founded Schmitz-Horning Co.

July 30, 2019

Hugo Max Schmitz, 1930.

Hugo Max Schmitz, 1930.

Hugo Max Schmitz (1867-1938), my great-grandfather, was an artist and co-founder of the Schmitz-Horning Company, a Cleveland wall covering manufacturer. After moving from Milwaukee, Wisconsin around the 1890s, he established himself in Cleveland’s Art Club (formerly know as The Bohemians) and exhibited in group shows. In one exhibit he showed with prominent artist and club president Archibald M. Willard, in addition to artist and lithographer, William (Bill) Horning, who would become his future business partner at Schmitz-Horning.

Hugo had six siblings, born in Wisconsin between 1852 and 1860: Victor, Willam, Edward, Florentine, Mary, and Charles Schmitz, born to father Peter Jospeh Schmitz and mother Mary (Leity).

One day I hope to learn more about his close family relatives and more about his art. We do know that a portrait that he painted of a young girl received an honorable mention in an exhibit at the New York Metropolitan Museum of art.

He married in 1902, to Pauline (“Queen”) Maynard Reynolds, daughter of Cleveland banker Iri Reynolds. They spent their honeymoon in Venice.

Hugo was acting president at Schmitz-Horning Co., est. 1905, and was one of the initial artists for the firm, designing high-end color lithographic wall mural and paper patterns. He ran the company until his death in 1938, and then his son, Warren Reynolds Schmitz took over, who was already working in sales at the company.

Copyright article and images. All rights reserved. Not to be used without permission.

Hugo Max Schmitz as a child.

Hugo Max Schmitz as a child.

Hugo Max Schmitz, age 9.

Hugo Max Schmitz, age 9.

Hugo Max Schmitz, early still life artwork.

Hugo Max Schmitz, early still life artwork.

Hugo Max Schmitz, early landscape artwork.

Hugo Max Schmitz, early landscape artwork.

The Schmitz family of Milwaukee, Wisconsin, late 1800s.

The Schmitz family of Milwaukee, Wisconsin, late 1800s.

Hugo Max Schmitz (center), Paris, 1890s.

Hugo Max Schmitz (center), Paris, 1890s.

Hugo Max Schmitz (right) with his signature pipe, Paris,1890s.

Hugo Max Schmitz (right) with his signature pipe, Paris,1890s.

Hugo Max Schmitz, early late 1800s or early 1900s.

Hugo Max Schmitz, early late 1800s or early 1900s.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Hugo Max Schmitz’s watercolor of Venice done on his honeymoon, 1902.

Hugo Max Schmitz’s watercolor of Venice done on his honeymoon, 1902.

Hugo Max Schmitz’s watercolor of Venice became a wall mural pattern for Schmitz-Horning Co., early 1900s.

Hugo Max Schmitz’s watercolor of Venice became a wall mural pattern for Schmitz-Horning Co., early 1900s.

Original Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, oil, early 1900s.

Original Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, oil, early 1900s.

Portrait by artist Hugo Max Schmitz of his wife, watercolor, 1903.

Portrait by artist Hugo Max Schmitz of his wife, watercolor, 1903.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Portrait of young lady by artist Hugo Max Schmitz, oil.

Portrait of young lady by artist Hugo Max Schmitz, oil.


Schmitz-Horning Maytime Pattern No. 8015 Uncovered

January 12, 2019

By Janet Dodrill

A couple months ago I was contacted by email to help identify a Schmitz-Horning Co. frieze or wallpaper pattern. The only information available was the manufacturer name “Schmitz-Horning Co., Cleveland, Ohio, Made in U.S.A.,” the pattern name “Maytime,” and the pattern number “8015,” Section A and Section C. The person was renovating an old home and was curious to see what had been under the layers of wallpaper.

Home being renovated by new owners uncover under layers that wallpaper by Schmitz-Horning was used.

Home being renovated by new owners uncover under layers that wallpaper by Schmitz-Horning was used.

Schmitz-Horning Co., Cleveland, Ohio wall frieze border uncovered in home renovation.

Schmitz-Horning Co., Cleveland, Ohio wall frieze border uncovered in home renovation.

Maytime identified as old wallpaper pattern used in old home.

Maytime identified as old wallpaper pattern used in old home.

After some time searching the family archives, I was able to locate the pattern in Schmitz-Horning Company’s 1937 Kro-Mura™ Wall Decorations Catalog, pages 14 and 15. It was a beautiful fairy-like scenic color lithograph wall covering design, and send images of it to the contact. It is unclear when the pattern was initially produced.

It was rewarding to uncover some of the history of the old home and share in the discovery of this long lost wallpaper design.

Copyright article and images. All rights reserved. Not to be used without permission.

Maytime. This beautiful scenic paper reminds one of fairy-story illustrations. Its unusual charm lies largely in this fairy-lore interest, its dainty handling and refined coloring.

Maytime. This beautiful scenic paper reminds one of fairy-story illustrations. Its unusual charm lies largely in this fairy-lore interest, its dainty handling and refined coloring.

Maytime wall covering pattern by Schmitz-Horning Co. 1937 Kro-Mura catalog specification page.

Maytime wall covering pattern by Schmitz-Horning Co. 1937 Kro-Mura catalog specification page.

Maytime, No. 8015 – Green and pastel

Maytime, No. 8015 – Green and pastel, Maytime wall covering pattern by Schmitz-Horning Co. catalog specification page.

Maytime, Section A, B, C, D

Maytime, Section A, B, C, D, Maytime wall covering pattern by Schmitz-Horning Co. catalog specification page.


Old House Journal article includes Schmitz-Horning Co.

May 26, 2018

By Janet Dodrill

Old House Journal, May 2018, cover.

Old House Journal, May 2018, cover.

Schmitz-Horning Company was included in an article on scenic wallpapers in established old house restoration magazine, Old House Journal magazine, May 2018 issue.

The tasteful article, by Brian E. Coleman, displays a variety of high end wall coverings including hand painted paper.

Schmitz-Horning’s San-kro-mura™ line is mentioned, which stood for sanitary or washable, color, chromolithograph mural. Images of the Villa Medici wallpaper pattern and 1917 catalog page for The Lombardy appear.

The Schmitz-Horning Company patented the printed frieze for walls in 1906 (https://patents.google.com/patent/US830931).

 

Resources:

Old House Journal magazine
www.oldhouseonline.com

Old House Journal, Scenic Wallpapers, May 2018
www.oldhouseonline.com/articles/scenic-walls

Printed Frieze for Walls
patents.google.com/patent/US830931

 

Old House Journal magazine, May 2018 issue, scenic wallpapers article, page 29.

Old House Journal magazine, May 2018 issue, scenic wallpapers article, page 29.

 

Printed frieze for walls patented by Schmitz-Horning Co.

Printed frieze for walls patented by Schmitz-Horning Co.

 

Schmitz-Horning's The Lombardy wallpaper pattern, from the 1917 catalog.

Schmitz-Horning Co. The Lombardy wallpaper pattern, from the 1917 catalog.

 

Schmitz-Horning's Villa Medici scenic mural, San-Kro-Mura line.

Schmitz-Horning’s Villa Medici scenic mural, San-Kro-Mura line.

 

Copyright article and images. All rights reserved. Not to be used without permission.

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