Schmitz-Horning Company Made Beautiful Landscape Wallpapers

January 28, 2021

By Janet Dodrill

Cleveland, Ohio wallpaper manufacturer, Schmitz-Horning Company (1905-1964), designed and produced beautiful high quality wall murals and panoramics for homes and institutions. Here is a selection of just of few landscape designs from their 1941-1942 catalog, “Scenic and Sectional Wall Paper.”

The company produced large-scale chromolithographs and was maker to Kro-Mura, San-Kro-Mura, and Venwood wallpaper brands.

Copyright article and images. All rights reserved. Not to be used without permission.

Treasure Island, no. 8044 natural coloring on Rachelle, five sections each 40" wide by 80" high, by Schmitz-Horning Co.

Treasure Island, no. 8044 natural coloring on rachelle, five sections each 40″ wide by 80″ high, by Schmitz-Horning Co.

The Woodland, no. 367, two sheets each 36" high by 60" wide, by Schmitz-Horning Co.

The Woodland, no. 367, two sheets each 36″ high by 60″ wide, by Schmitz-Horning Co.

The Heron, no. 608, natural on off-white ground, two section each 40 inches wide by 60 inches high, by Schmitz-Horning Co.

The Heron, no. 608, natural on off-white ground, two section each 40 inches wide by 60 inches high, by Schmitz-Horning Co.

The Forest, no. 601, two sections each 40" wide by 60" high, by Schmitz-Horning Co.

The Forest, no. 601, two sections each 40″ wide by 60″ high, by Schmitz-Horning Co.

Sierras, no. 363, three sheets each 36" high by 60" wide, by Schmitz-Horning Co.

Sierras, no. 363, three sheets each 36″ high by 60″ wide, by Schmitz-Horning Co.

Ming Floral, no. 8036, turquoise ground, four sections each 40" by 80", by Schmitz-Horning Co.

Ming Floral, no. 8036, turquoise ground, four sections each 40″ by 80″, by Schmitz-Horning Co.

Larkspur, no. 8020, pastel colors on light yellow, three sections each 40" by 80", by Schmitz-Horning Co.

Larkspur, no. 8020, pastel colors on light yellow, three sections each 40″ by 80″, by Schmitz-Horning Co.

Elysia, no. 8032, pastel colors on old ivory, five sections each 40" by 80", by Schmitz-Horning Co.

Elysia, no. 8032, pastel colors on old ivory, five sections each 40″ by 80″, by Schmitz-Horning Co.

Die Niederlaender, no. 410, two sheets each 40" high by 60" wide, by Schmitz-Horning Co.

Die Niederlaender, no. 410, two sheets each 40″ high by 60″ wide, by Schmitz-Horning Co.

Chinese Floral, no. 80733, full color on wedgewood, four sections each 40" by 80", by Schmitz-Horning Co.

Chinese Floral, no. 80733, full color on wedgewood, four sections each 40″ by 80″, by Schmitz-Horning Co.

Chinese Embroidery, no. 808014, pastel colors on ivory grass cloth ground, two sections each 40" by 80", by Schmitz-Horning Co.

Chinese Embroidery, no. 808014, pastel colors on ivory grass cloth ground, two sections each 40″ by 80″, by Schmitz-Horning Co.

Schmitz-Horning Co. 1941-1942 catalog, Scenic and Sectional Wall Paper.

Schmitz-Horning Co. 1941-1942 catalog, Scenic and Sectional Wall Paper.


Artists Christmas Cards sent to Warren Schmitz of Schmitz-Horning Co.

December 17, 2020

By Janet Dodrill

Who doesn’t have an appreciation for an artist’s handmade Christmas card, or one displaying their artwork?

My grandfather, Warren R. Schmitz, who ran the Schmitz-Horning Company (1905-1964) from 1938-1964 received Christmas cards from artists who were either associated with the company or family friends, including Harvey Stief, Walter Sinz, and Charles Reiffel. Here are a few examples of the wonderful artwork on cards he received from them in the 1930s and 1940s.

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charles reiffel christmas card

Charles Reiffel

walter sinz christmas card

Walter Sinz

walter sinz christmas card

Walter Sinz

walter sinz christmas card

Walter Sinz

walter sinz christmas card

Walter Sinz

harvey stief christmas card

Harvey Stief

harvey stief christmas card

Harvey Stief

harvey stief christmas card

Harvey Stief

harvey stief christmas card

Harvey Stief


Schmitz-Horning Co. Wallpaper Featured at Cooper Hewitt Design Museum

July 28, 2020

By Janet Dodrill

The Cooper Hewitt Design Museum of the Smithsonian Institution features a collection of Schmitz-Horning Company wallpaper.

Schmitz-Horning Co., a Cleveland wallpaper and mural manufacturing firm, was in business from 1905 to 1964. Cooper Hewitt was gifted 111 wallpaper rolls in a variety of patterns by the Wallpaper Council, Inc. of New York City in 1960, and they spotlight specific papers in different areas of their site.

Here are some of Cooper Hewitt’s links that feature Schmitz-Horning wallpaper.

THE OUTSIDE COMES INSIDE, 2017
https://www.cooperhewitt.org/2017/12/17/the-outside-comes-inside/
Learn about the 1913-1914 Schmitz-Horning Co. catalog in the Cooper Hewitt Design Library and features and qualities of the friezes, and about Smithsonian libraries’ Adopt-a-Book-Program, for books that need support for preservation treatment.

Schmitz-Horning Company catalog, 1913-1914

Schmitz-Horning Company catalog, 1913-1914

THE SCENIC HUDSON IN YOUR HOME, 2015
https://www.cooperhewitt.org/2015/08/27/the-scenic-hudson-in-your-home/
Featuring Scenic Hudson scenic wallpaper by Schmitz-Horning Co., 1930-1940.

Schmitz-Horning Company, Scenic Hudson wallpaper pattern, 1930-1940

Schmitz-Horning Company, Scenic Hudson wallpaper pattern, 1930-1940

DECORATIVE WALL MAP, 2015
https://www.cooperhewitt.org/2015/07/05/decorative-wall-map/
Featuring a beautifully-illustration map section by artist Glenn M. Shaw for Schmitz-Horning Co.

Schmitz-Horning Company, Smuggler's Cove wall map, 1950

Schmitz-Horning Company, Smuggler’s Cove wall map, 1950

WALL STORIES: CHILDREN’S WALLPAPERS AND BOOKS, 2007
https://collection.cooperhewitt.org/exhibitions/35350907/
A past museum exhibition that is now partially displayed online.

Schmitz-Horning Company, Kindergarten Cut-Outs wall mural, 1906

Schmitz-Horning Company, Kindergarten Cut-Outs wall mural, 1906

THE SCHMITZ-HORNING CO.
https://collection.cooperhewitt.org/people/18046573/objects/
Explore Cooper Hewitt’s collection of Schmitz-Horning items.

Schmitz-Horning Company, Chinese Embroidery wallpaper pattern, 1930-1940

Schmitz-Horning Company, Chinese Embroidery wallpaper pattern, 1930-1940

It is wonderful to have this resource offered by the museum, preserving these fine papers to be appreciated and enjoyed by all.

Images from Cooperhewitt.org used under the Fair Use copyright act.


Frieze by Schmitz-Horning Co. Based on Henry G. Keller Painting

June 30, 2020

By Janet Dodrill

The Garden of the Gods, No. 362, wall frieze, Schmitz-Horning Co. 1912 catalog, from the painting by Henry G. Keller

The Garden of the Gods, No. 362, wall frieze, Schmitz-Horning Co. 1912 catalog, from the painting by Henry G. Keller

American artist Henry G. Keller (1869-1949) designed works for Cleveland’s Schmitz-Horning Company, a wallpaper manufacturer. A frieze, which appeared in a 1912 catalog (from our Schmitz family archive), The Garden of the Gods (the gateway, with Pike’s Peak in the distance), No. 362, was from the painting by Henry Keller. The pattern was made-up of a sequence of six sections, 36 inches wide by 15 feet repeat. These wall decorations had unlimited uses, as the catalog states, in both residences and public places such as hotels, restaurants, theaters and club rooms.

henry g keller

Henry Keller, ca. 1920 (source: Archives of American Art, Smithsonian Institution)

I am in the process of researching the painting, and will update this post with anything I discover.

Henry Keller was born the same year as my great-grandfather, Hugo Max Schmitz, co-founder and president of Schmitz-Horning, which was founded in 1905. Based on that, Mr. Keller must have been in between the ages of 36 and 45 when the wall frieze was manufactured.

Copyright article and images. All rights reserved. Not to be used without permission.

Resources:

Photo, Henry Keller, ca. 1920 / unidentified photographer. Henry G. Keller papers, Archives of American Art, Smithsonian Institution
http://www.aaa.si.edu/collections/images/detail/henry-keller-6384

Schmitz Family Archives

Detail, The Garden of the Gods, frieze, Schmitz-Horning Co.

Detail, The Garden of the Gods, frieze, Schmitz-Horning Co., chromolithograph


Original Wall Mural Designs from Schmitz-Horning Company

January 29, 2020

By Janet Dodrill

Beautiful original scenic wall covering designs, in a variety of mediums, such as watercolor, guoache, and oil, on paper or illustration board, from the Schmitz-Horning Company (1905-1964), discovered in the Hugo M. and Warren R. Schmitz family archives.

Copyright article and images. All rights reserved. Not to be used without permission.

Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, early 1900s.

Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, early 1900s.

Original Scenic Wall Covering Design by Artist, Havenstein

Original Scenic Wall Covering Design by Artist, Havenstein.

schmitz-horning company wallpaper design color palette

Color Palette.

Original Scenic Wall Mural design Schmitz-Horning Company

Original Scenic Wall Mural design, Artist Unknown, Schmitz-Horning Company.

schmitz-horning company wallpaper design color palette

Color Palette.


Early Postcard of Schmitz-Horning Co. Wallpaper Pattern

December 29, 2019

By Janet Dodrill

On an eBay search for Schmitz-Horning Company items, I found this postcard portraying one of their bathroom wallpapers, a windmill pattern, from an early catalog (1909-1910).

Until this discovery, I was not aware of the postcard or the company’s attempts at the marketing of their wallpaper.

The postcard reads:
The Windmill
No. 605
A practical bath room decoration, made in Delft blue. Two sections, each 20 inches wide and 60 inches high. Must be alternated to match. Sold by the section
The Schmitz-Horning Co.
Panoramic Friezes
Cleveland, Ohio

It is postmarked Rochester, NY, 1909, with a one cent stamp. The eBay seller shipped it from Pennsylvania.

The Schmitz-Horning Company, a Cleveland-based wall covering manufacturer, was in business from 1905 to 1964. Co-founded by my great-grandfather, Hugo M. Schmitz, it was later run by my grandfather, Warren R. Schmitz.

Copyright article and images. All rights reserved. Not to be used without permission.

 

The Windmill, Schmitz-Horning Co. wallpaper pattern no. 605, postcard, front, 1909.

The Windmill, Schmitz-Horning Co. wallpaper pattern no. 605, postcard, front, 1909.

 

The Windmill, Schmitz-Horning Co. wallpaper pattern no. 605, postcard, back, 1909.

The Windmill, Schmitz-Horning Co. wallpaper pattern no. 605, postcard, back, 1909.

 

Schmitz-Horning Co. 1909-1910 catalog page, with wallpaper pattern The Windmill, no. 605.

Schmitz-Horning Co. 1909-1910 catalog page, with wallpaper pattern The Windmill, no. 605.


Hugo Max Schmitz, Newly-Discovered Artwork

November 30, 2019

By Janet Dodrill

hugo max schmitz

Hugo Max Schmitz, photograph, early 1900s (recently-discovered).

On a recent trip out of town to visit my cousins, some items were discovered in my uncle’s possession. Unseen artwork by Hugo Max Schmitz, my great-grandfather, all of which I had not seen before. In a couple of the works, there are similarities to his previously-known work. He was an artist and a co-founder of Cleveland wall covering firm, Schmitz-Horning Company (1905-1964). The stunning painting comparisons are below.

Copyright article and images. All rights reserved. Not to be used without permission.

 

 

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

art study by hugo max schmitz

Possible study for watercolor portrait of young girl by artist Hugo Max Schmitz, oil or gouache, early 1900s (recently discovered).

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

self portrait by hugo max schmitz

Self-portrait study by artist Hugo Max Schmitz, oil, early 1900s (recently discovered).


Artist Hugo Max Schmitz from Wisconsin Co-Founded Schmitz-Horning Co.

July 30, 2019

Hugo Max Schmitz, 1930.

Hugo Max Schmitz, 1930.

Hugo Max Schmitz (1867-1938), my great-grandfather, was an artist and co-founder of the Schmitz-Horning Company, a Cleveland wall covering manufacturer. After moving from Milwaukee, Wisconsin around the 1890s, he established himself in Cleveland’s Art Club (formerly know as The Bohemians) and exhibited in group shows. In one exhibit he showed with prominent artist and club president Archibald M. Willard, in addition to artist and lithographer, William (Bill) Horning, who would become his future business partner at Schmitz-Horning.

Hugo had six siblings, born in Wisconsin between 1852 and 1860: Victor, Willam, Edward, Florentine, Mary, and Charles Schmitz, born to father Peter Jospeh Schmitz and mother Mary (Leity).

One day I hope to learn more about his close family relatives and more about his art. We do know that a portrait that he painted of a young girl received an honorable mention in an exhibit at the New York Metropolitan Museum of art.

He married in 1902, to Pauline (“Queen”) Maynard Reynolds, daughter of Cleveland banker Iri Reynolds. They spent their honeymoon in Venice.

Hugo was acting president at Schmitz-Horning Co., est. 1905, and was one of the initial artists for the firm, designing high-end color lithographic wall mural and paper patterns. He ran the company until his death in 1938, and then his son, Warren Reynolds Schmitz took over, who was already working in sales at the company.

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Hugo Max Schmitz as a child.

Hugo Max Schmitz as a child.

Hugo Max Schmitz, age 9.

Hugo Max Schmitz, age 9.

Hugo Max Schmitz, early still life artwork.

Hugo Max Schmitz, early still life artwork.

Hugo Max Schmitz, early landscape artwork.

Hugo Max Schmitz, early landscape artwork.

The Schmitz family of Milwaukee, Wisconsin, late 1800s.

The Schmitz family of Milwaukee, Wisconsin, late 1800s.

Hugo Max Schmitz (center), Paris, 1890s.

Hugo Max Schmitz (center), Paris, 1890s.

Hugo Max Schmitz (right) with his signature pipe, Paris,1890s.

Hugo Max Schmitz (right) with his signature pipe, Paris,1890s.

Hugo Max Schmitz, early late 1800s or early 1900s.

Hugo Max Schmitz, early late 1800s or early 1900s.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Hugo Max Schmitz’s watercolor of Venice done on his honeymoon, 1902.

Hugo Max Schmitz’s watercolor of Venice done on his honeymoon, 1902.

Hugo Max Schmitz’s watercolor of Venice became a wall mural pattern for Schmitz-Horning Co., early 1900s.

Hugo Max Schmitz’s watercolor of Venice became a wall mural pattern for Schmitz-Horning Co., early 1900s.

Original Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, oil, early 1900s.

Original Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, oil, early 1900s.

Portrait by artist Hugo Max Schmitz of his wife, watercolor, 1903.

Portrait by artist Hugo Max Schmitz of his wife, watercolor, 1903.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Portrait of young lady by artist Hugo Max Schmitz, oil.

Portrait of young lady by artist Hugo Max Schmitz, oil.


Schmitz-Horning Maytime Pattern No. 8015 Uncovered

January 12, 2019

By Janet Dodrill

A couple months ago I was contacted by email to help identify a Schmitz-Horning Co. frieze or wallpaper pattern. The only information available was the manufacturer name “Schmitz-Horning Co., Cleveland, Ohio, Made in U.S.A.,” the pattern name “Maytime,” and the pattern number “8015,” Section A and Section C. The person was renovating an old home and was curious to see what had been under the layers of wallpaper.

Home being renovated by new owners uncover under layers that wallpaper by Schmitz-Horning was used.

Home being renovated by new owners uncover under layers that wallpaper by Schmitz-Horning was used.

Schmitz-Horning Co., Cleveland, Ohio wall frieze border uncovered in home renovation.

Schmitz-Horning Co., Cleveland, Ohio wall frieze border uncovered in home renovation.

Maytime identified as old wallpaper pattern used in old home.

Maytime identified as old wallpaper pattern used in old home.

After some time searching the family archives, I was able to locate the pattern in Schmitz-Horning Company’s 1937 Kro-Mura™ Wall Decorations Catalog, pages 14 and 15. It was a beautiful fairy-like scenic color lithograph wall covering design, and send images of it to the contact. It is unclear when the pattern was initially produced.

It was rewarding to uncover some of the history of the old home and share in the discovery of this long lost wallpaper design.

Copyright article and images. All rights reserved. Not to be used without permission.

Maytime. This beautiful scenic paper reminds one of fairy-story illustrations. Its unusual charm lies largely in this fairy-lore interest, its dainty handling and refined coloring.

Maytime. This beautiful scenic paper reminds one of fairy-story illustrations. Its unusual charm lies largely in this fairy-lore interest, its dainty handling and refined coloring.

Maytime wall covering pattern by Schmitz-Horning Co. 1937 Kro-Mura catalog specification page.

Maytime wall covering pattern by Schmitz-Horning Co. 1937 Kro-Mura catalog specification page.

Maytime, No. 8015 – Green and pastel

Maytime, No. 8015 – Green and pastel, Maytime wall covering pattern by Schmitz-Horning Co. catalog specification page.

Maytime, Section A, B, C, D

Maytime, Section A, B, C, D, Maytime wall covering pattern by Schmitz-Horning Co. catalog specification page.


Archibald Willard, Friend to Hugo Max Schmitz of Schmitz-Horning Co.

February 27, 2017

By Janet Dodrill

Hugo Max Schmitz I (late 1800s).  (Schmitz family archives)

Hugo Max Schmitz I (late 1800s). (Schmitz family archives)

It is believed that in the 1890s, a promising artist left his family and relatives in Milwaukee, Wisconsin, and made his way to Cleveland, perhaps attracted to its thriving art community. He was Hugo Max Schmitz (1867-1938), my great grandfather, and in his mid-30s. Hugo, of German descent, joined Cleveland’s Art Club (formerly know as The Bohemians) and attended regular drawing sessions in its location above City Hall, and participated in their exhibits and possibly traveled abroad with other artists.

President of the established Art Club (and also co-founder and trustee) at the time was notable northeast Ohio artist Archibald MacNeal Willard (1836-1918). He was best known for his painting of The Spirit of ’76. He was born in Bedford, Ohio and at the age of 17 moved to Wellington, Ohio. There is a museum in Wellington in his honor.

Photo portrait of Archibald Willard, restored (Schmitz family archives).

Photo portrait of Archibald Willard, restored (Schmitz family archives).

Archibald Willard was a prolific artist who worked in a variety of mediums and subject matters. He was a talented portrait artist as well as landscape artist.

In addition to the Wellington museum, several Cleveland museums carry his work including the Cleveland Museum of Art and Cleveland History Center/Western Reserve Historical Society. A dedicated plot just east of Cleveland City Hall is known as Willard Park.

A search in Cleveland’s The Plain Dealer archived newspaper articles, resulted in stories about Cleveland artists which included Archibald Willard and photos of him working in his studio.

Archibald MacNeal Willard in his studio (Source: Cleveland Plain Dealer, December 17, 1899, Several of Cleveland's Well Known Artists Seen At Work In Their Studios).

Archibald MacNeal Willard in his studio (Source: Cleveland Plain Dealer, December 17, 1899, Several of Cleveland’s Well Known Artists Seen At Work In Their Studios).

He had a friendship with Hugo, and gave him a portrait photo of himself, plus as a wedding gift in 1902 an original landscape oil painting, which resembles the area’s Chagrin River. In addition my great grandfather received a small statue of The Spirit of ’76 from Mr. Willard, which may be a one of a kind working prototype in porcelain by Stanway.

Hugo Max Schmitz co-founded the Schmitz-Horning Company in 1905, a well-regarded scenic wall paper and mural manufacturing firm, and was president of the company until 1938, when his son Warren Reynolds Schmitz ran it until the company’s closing around 1960.

Landscape oil painting by Archibald Willard (Schmitz family archives).

Landscape oil painting by Archibald Willard (Schmitz family archives).

Statue of Spirit of '76 by Archibald Willard (Schmitz family archives).

Statue of Spirit of ’76 by Archibald Willard (Schmitz family archives).

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