Cooper Hewitt’s Object of the Day, Schmitz-Horning Co. 1913-1914 Catalogue

March 11, 2018

By Janet Dodrill

The Outside Comes Inside, Cooper Hewitt's Object of the Day, the Schmitz-Horning Company Catalogue.

The Outside Comes Inside, Cooper Hewitt’s Object of the Day, the Schmitz-Horning Company Catalogue.

Cooper Hewitt’s recent Object of the Day (December 17, 2017), The Outside Comes Inside, featured Schmitz-Horning Company’s San-Kro-Mura wall decoration catalogue from 1913-1914.

The Object of the Day webpage contains color images of selected catalogue pages and a brief audio recording about it and the company.

The Schmitz-Horning Company, established in 1905 in Cleveland, Ohio, designed and manufactured full-color chromolithograph high quality washable wall coverings, murals, decorative room panoramics, and friezes.

The wall decoration catalogue is available as part of an “adoption” program to gain funding to support the preservation of this book and others at the museum.

Cooper Hewitt, Smithsonian Design Museum currently has over 100 pieces in their collection from the Schmitz-Horning Company – the major collection was a gift from the Wallpaper Council, Inc. of New York, NY.

Schmitz-Horning was co-founded by Hugo M. Schmitz (my great-grandfather) and William Horning, artists and lithographers. It is believed the two became acquainted in the late 1800s in and around the Cleveland Art Club and artist’s community. Mr. Horning sold his interest in the company in 1920. Around 1926, Warren R. Schmitz (my grandfather), became vice president of the firm and assisted in company sales. In 1938 he became president of the company until it closed in 1960.

The Forest wall mural theme, Schmitz-Horning Co., 1914 catalogue

The Forest wall mural theme, Schmitz-Horning Co., 1914 catalogue

 

Hollyhocks wall mural theme, Schmitz-Horning Co. 1914 catalogue.

Hollyhocks wall mural theme, Schmitz-Horning Co. 1914 catalogue.

Copyright article and images. All rights reserved. Not to be used without permission.


Selected Schmitz-Horning Company Links at Cooper Hewitt:

Cooper Hewitt’s recent Object of the Day (December 17, 2017) The Outside Comes Inside, Schmitz-Horning Co. 1913-1914 Catalogue
cooperhewitt.org/2017/12/17/the-outside-comes-inside

The Schmitz-Horning Co.
collection.cooperhewitt.org/people/18046573

Cooper Hewitt WALLCOVERINGS
cooperhewitt.org/tag/wallcoverings

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William Horning, Schmitz-Horning Co., Artist and Lithographer

December 22, 2017

By Janet Dodrill

William Horning, Floral Still Life, oil on canvas, 27" x 33"

William Horning, Floral Still Life, oil on canvas, 27″ x 33″

William Horning, was a partner of the Schmitz-Horning Company, a lithographic wall covering and mural manufacturing firm in Cleveland, Ohio founded around 1905.

His name appeared on a 1906 patent for a printed repeat pattern wall frieze (US 830931 A), along with that of Hugo Max Schmitz I (my great-grandfather), and Warren R. Cox (family friend and head salesman).

William (Bill) Horning was a Cleveland area artist and lithographer, in addition to Hugo.

He sold his interest in Schmitz-Horning around 1920, but continued to work in the printing industry in the Cleveland area.

He was referred to as a landscape, marine, and animal painter of Cleveland (Cuyahoga area), and exhibited with the Cleveland Art Club and the Water Color Society of Cleveland starting in 1894. He led and evening sketch class at the Cleveland Art Club in 1895. That is around the time that my great grandfather Hugo M. Schmitz, who moved to Cleveland from Wisconsin, attended the group. They may have met there before starting Schmitz-Horning Co. not long thereafter.

In 1930 he participated in an exhibition of water colors by members of the Cleveland Society of Artists, a group who held member exhibits semi-annually. Carl Broemel, who created art for many murals for Schmitz-Horning, also had paintings in the exhibit, and incidentally was hired by my grandparents to paint an oil portrait of my mother as a young girl.

The floral oil painting by William Horning shown sold from the Baldwin-Wallace College collection at Rachel Davis Fine Arts auction in 2009.

 

Sources:

Cleveland Plain Dealer, Sunday, January 26, 1930

Artists in Ohio, 1787-1900: A Biographical Dictionary, by Jeffrey Weidman, compiled & edited by Mary Sayre Haverstock, Jeannette Mahoney Vance, & Brian L. Meggitt, © 2000, Kent State University Press

Rachel Davis Fine Arts

Liveauctioneers.com

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Photo: Rachel Davis Fine Arts

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Archibald Willard, Friend to Hugo Max Schmitz of Schmitz-Horning Co.

February 27, 2017

By Janet Dodrill

Hugo Max Schmitz I (late 1800s).  (Schmitz family archives)

Hugo Max Schmitz I (late 1800s). (Schmitz family archives)

It is believed that in the 1890s, a promising artist left his family and relatives in Milwaukee, Wisconsin, and made his way to Cleveland, perhaps attracted to its thriving art community. He was Hugo Max Schmitz (1867-1938), my great grandfather, and in his mid-30s. Hugo, of German descent, joined Cleveland’s Art Club (formerly know as The Bohemians) and attended regular drawing sessions in its location above City Hall, and participated in their exhibits and possibly traveled abroad with other artists.

President of the established Art Club (and also co-founder and trustee) at the time was notable northeast Ohio artist Archibald MacNeal Willard (1836-1918). He was best known for his painting of The Spirit of ’76. He was born in Bedford, Ohio and at the age of 17 moved to Wellington, Ohio. There is a museum in Wellington in his honor.

Photo portrait of Archibald Willard, restored (Schmitz family archives).

Photo portrait of Archibald Willard, restored (Schmitz family archives).

Archibald Willard was a prolific artist who worked in a variety of mediums and subject matters. He was a talented portrait artist as well as landscape artist.

In addition to the Wellington museum, several Cleveland museums carry his work including the Cleveland Museum of Art and Cleveland History Center/Western Reserve Historical Society. A dedicated plot just east of Cleveland City Hall is known as Willard Park.

A search in Cleveland’s The Plain Dealer archived newspaper articles, resulted in stories about Cleveland artists which included Archibald Willard and photos of him working in his studio.

Archibald MacNeal Willard in his studio (Source: Cleveland Plain Dealer, December 17, 1899, Several of Cleveland's Well Known Artists Seen At Work In Their Studios).

Archibald MacNeal Willard in his studio (Source: Cleveland Plain Dealer, December 17, 1899, Several of Cleveland’s Well Known Artists Seen At Work In Their Studios).

He had a friendship with Hugo, and gave him a portrait photo of himself, plus as a wedding gift in 1902 an original landscape oil painting, which resembles the area’s Chagrin River. In addition my great grandfather received a small statue of The Spirit of ’76 from Mr. Willard, which may be a one of a kind working prototype in porcelain by Stanway.

Hugo Max Schmitz co-founded the Schmitz-Horning Company in 1905, a well-regarded scenic wall paper and mural manufacturing firm, and was president of the company until 1938, when his son Warren Reynolds Schmitz ran it until the company’s closing around 1960.

Landscape oil painting by Archibald Willard (Schmitz family archives).

Landscape oil painting by Archibald Willard (Schmitz family archives).

Statue of Spirit of '76 by Archibald Willard (Schmitz family archives).

Statue of Spirit of ’76 by Archibald Willard (Schmitz family archives).

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Former Schmitz-Horning Company Building Destroyed by Fire

January 24, 2017

By Janet Dodrill

schmitz-horning-company-cleveland-ohio-plant-about-1925

The Schmitz-Horning Company building, Cleveland, Ohio, about 1925. (Schmitz family archives)

In April 2011 when I began my research into family-owned Schmitz-Horning Company (Cleveland, Ohio, 1905-1960), a prominent high-end mural and wall covering manufacturer and printer (co-founded and run by my great-grandfather and later by my grandfather), two things happened. First, I discovered a black and white photograph of the building from around 1925 in our family documents. Second, after Googling the building’s address of 777 E. 82nd Street in Cleveland, search results showed it was being occupied by an industrial chemical company, and the building looked well maintained from the photo on Google street view.

777 E. 82nd Street, Cleveland, Ohio Photo: Google, 2007

777 E. 82nd Street, Cleveland, Ohio
Photo: Google, 2007

Excited about the find, it was my intention to go see the building. Several months rolled by and I Googled the business address again and many recent articles dated June 27, 2011 came up stating that an accidental fire had destroyed the building, most likely started by roofers, drawing 60 firefighters from 15 departments — a triple three alarm fire! Fortunately, no one was injured.

777 E. 82nd Street, Cleveland, Ohio Photo: Cleveland.com, June 27, 2011

Fire at 777 E. 82nd Street, Cleveland, Ohio
Photo: Cleveland.com, June 27, 2011

Initially, the owner announced plans to rebuild on the same site but renovated offices were built directly across the street in other facilities owned by the company. The site where the building once stood is today a lot for parking and storage of machinery and equipment.

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Artists D.E. Sutton and Anne Nolan Illustrated for Schmitz-Horning Catalogs

December 20, 2016

By Janet Dodrill

Schmitz-Horning Company of Cleveland, Ohio (1905-1960) was recognized on a global level as a high-end large scale chromolithograph designer and manufacturer of art murals and posters, wall decorations and wall coverings.

The company advertised in architectural and decorating trade magazines, and produced postcards with their patterns, and fully illustrated catalogs.

The original wallpaper and mural designs were meticulously drawn or painted by skilled artists then transferred onto lithographic plates, the largest in the country at the time, with the imported zinc plates exceeding 40″ x 80″ in size. Expert catalog illustrators recreated the patterns and rendered interiors showing their applications.

These catalog illustrations are beautiful and demonstrate a high degree of artistic ability and design.

Some of the catalogs themselves exist in our family, as a record of the business that my great-grandfather (H.M. Schmitz) co-founded and ran, and of which my grandfather (W.R. Schmitz) later oversaw.

Here are some of the Schmitz-Horning Company catalog illustrations, created and signed by B.E. Sutton, Anne Nolan, and D. Scott Brown or Scott D. Brown, D.S. or S.D., and other unidentified yet talented artists.

Copyright article and images. All rights reserved. Not to be used without permission.

Schmitz-Horning Co. pattern Chinese Floral, catalog illustration by D.E. Sutton.

Schmitz-Horning Co. pattern Chinese Floral, catalog illustration by D.E. Sutton.

Schmitz-Horning Co. pattern Elysia, catalog illustration by D.E. Sutton.

Schmitz-Horning Co. pattern Elysia, catalog illustration by D.E. Sutton.

Schmitz-Horning Co. pattern Marguerette, catalog illustration by Anne Nolan.

Schmitz-Horning Co. pattern Marguerette, catalog illustration by Anne Nolan.

Schmitz-Horning Co. pattern Valencia, catalog illustration by D.S. or S.D.

Schmitz-Horning Co. pattern Valencia, catalog illustration by D.S. or S.D.

Schmitz-Horning Co. pattern Valencia, catalog illustration by D. Scott Brown or Scott Brown D.

Schmitz-Horning Co. pattern Valencia, catalog illustration by D. Scott Brown or Scott Brown D.

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Hugo Max Schmitz and Warren Reynolds Schmitz, presidents of Schmitz-Horning Co.

October 29, 2016

By Janet Dodrill

Hugo Max Schmitz holds his young son Warren Reynolds Schmitz, in 1905.

Hugo Max Schmitz holds his young son Warren Reynolds Schmitz, in 1905.

Schmitz-Horning Co., and mural and wall covering manufacturing and printing company, was founded around 1905 (or possibly earlier) in Cleveland, Ohio by Hugo Max Schmitz and William Horning (“Will” or “Bill”). They were artists and lithographers.

Hugo was born in Wisconsin and traveled to Cleveland in the late 1890s, joining the Art Club, and befriending (and even traveling with) several established area artists. He was a talented artist, and wanted to offer high quality art that was affordable for people’s homes, thus the idea of reproducible art murals and papers.

Hugo was acting president, and Mr. Horning sold his interest in the company around 1920.

Around 1926, Hugo’s son, Warren Reynolds Schmitz, came to work at the company as Vice President and worked in sales after graduating from Miami University of Ohio (where he excelled in Debate Club).

hugo max schmitz

Hugo Max Schmitz of Schmitz-Horning Company, Cleveland, Ohio.

Hugo was my great-grandfather and Warren was my grandfather.

The company had longevity in its employees, and many had multiple family members who worked there. They printed on two of the largest chromolithographic custom presses in the world (a third one being in London), and oversized zinc plates had to be shipped from Germany. The color lithographs exceeded a 40″ x 80″ sheet size and were printed in oil-based inks on high quality paper and were fully washable.

It was most likely one of the top ten wall covering manufacturers in the country of its time, and Hugo Schmitz was considered and authority on the Frieze, a continuous pictorial wall mural, and published articles in Decorator and Architectural trade journals.

In 1938, Warren Schmitz became president of Schmitz-Horning, after a tragic automobile accident and death of Hugo, 72. Also killed was family friend Margaret A. Hale, 66, wife of the late George W. Hale, builder of Cleveland’s Alcazar Hotel. Hugo’s wife, Pauline “Queen” Reynolds Schmitz was injured but survived.

warren-reynolds-schmitz-schmitz-horning-company-cleveland-ohio

After the death of Hugo Max Schmitz, Schmitz-Horning Co. was run by his son, Warren Reynolds Schmitz.

With Warren at the helm, he produced new patterns and product lines including scenic panoramics, working with several notable area artists, and developed sales and marketing materials including catalogs and small-scale wall scenics view books.

Warren Schmitz (“Bud”), ran the company until around 1960, and Schmitz-Horning Company closed. A bookkeeping document shows that a sale of S-H equipment to another local wallpaper firm occurred around 1964. A newspaper ad for the wall coverings sold through The May Company can be seen in The Plain Dealer in the 1964. Warren died at the age of 65 in 1970.

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Paul A. Meunier, Artist at Schmitz-Horning Company

August 22, 2016

By Janet Dodrill

Paul A. Meunier

Paul A. Meunier. Source: The Plain Dealer

Paul Alfred Meunier (1906-1978) was an artist who worked in the lithographic printing industry. He came to Cleveland to study art, studying at John Huntington Polytechnic Institute and at the Cleveland School of Art. For 11 years, he worked at Cleveland’s lithographic mural and wall decoration business, Schmitz-Horning Company, which was co-founded around 1905 by my great-grandfather, Hugo M. Schmitz, and later run by my grandfather, Warren R. Schmitz, beginning in 1938. They employed many area artists. During the time span that Paul worked there (1927-1938), Hugo Schmitz served as president and Warren as vice president. Two of Paul’s uncles also worked at Schmitz-Horning, Ovid (Otto) Meunier for 25 years, and Laurence Meunier (Ovid’s brother) for 7 to 10 years.

Paul A. Meunier served as R.E. May Inc. owner and president, 1938-1977. Source: RE May website (brochure, Plant Tour Thru R. E. May Inc.)

Paul A. Meunier served as R.E. May Inc. owner and president, 1938-1977. Source: R.E. May Inc. website

In 1938 he became owner president of R.E. May Inc. (after being established in 1937 by Richard E. May and following his unexpected death), a litho plate company located on E. 24th Street in Cleveland, until he sold the firm in 1977. The company is still in existence today. A favored Schmitz-Horning western mural (a small-scale version) was displayed in his office reception area, entitled Wells Fargo, a wall covering pattern that is in the collection of the Western Reserve Historical Society (Cleveland History Center). It was possibly donated to them by Paul Meunier.

Reception area at R.E. May Inc. hangs Schmitz-Horning mural, Wells Fargo Source: R.E. May website

Above reception area at R.E. May Inc. hangs Schmitz-Horning mural, Wells Fargo. Source: R.E. May website

Wells Fargo pattern, 5 sections, each 40" x 80".

Wells Fargo pattern, 5 sections, each 40″ x 80″.

I myself worked in the printing industry as a graphic artist in Cleveland in the late 1980s/early 1990s, and we would send negatives to R.E. May for printing plates. They had an excellent reputation even then, but I was unaware of the company’s history or the connection to my ancestors.

Originally from Hunting Valley, Ohio, Paul A. Meunier had a home studio in Gates Mills, and enjoyed painting and creating prints from nature and wildlife. He specialized in painting horses owned by residents of Gates Mills and Hunting Valley. Many of his paintings hang in the Chagrin Valley Hunt Club. He was trustee of Gates Mills Historical Society, and created historical maps of the area. He wrote, illustrated, and published the book, History of Gates Mills, Ohio 1805-1976, as well as contributed illustrations to several other books. One of his paintings hangs in the chamber room at Gates Mills city hall. He showed his work at the annual Gates Mills Art Show, and a special juried award was established in his name, for the art best representing life in Gates Mills.

He served in WWII as a lieutenant colonel.

His great-grandfather was noted Belgian painter and sculptor, Constantin Meunier, who has work owned by the Louvre.

Village of Gates Mills Map by Paul A. Meunier, 1938. Source: Aspire Auctions

Village of Gates Mills Map by Paul A. Meunier, 1938. Source: Aspire Auctions

Map detail. Source: Aspire Auctions

Map detail. Source: Aspire Auctions

paul-a-meunier-gates-mills-map-detail-edition

Map detail. Source: Aspire Auctions

R.E. May Inc. building 1960 Source: R.E. May Inc. website

R.E. May Inc. building approx. 1960. Source: R.E. May Inc. website

paul-a-meunier-re-may-google-2011

R.E. May Inc. building 2011. Source: Google

Holly and Her Friends, Paul A. Meunier, 1974, Aluminum print, 10 1/2" x 14 3/4". Source: Gray's Auctioneers & Appraisers, Liveautioneers.com

Holly and Her Friends, Paul A. Meunier, 1974, Aluminum print, 10 1/2″ x 14 3/4″. Source: Gray’s Auctioneers & Appraisers, Liveautioneers.com

Paul A. Meunier, watercolor or gouache floral painting, 1937, employed at the Schmitz-Horning Co. 1927-1938.

Paul A. Meunier, watercolor or gouache floral painting, 1937, employed at the Schmitz-Horning Co. 1927-1938.

paul-a-meunier-label-1937

Paul A. Meunier artwork label, 1937

Resources:

-The Plain Dealer, February 18, 1978 (Paul A. Meunier Obituary)
RE May Inc. website
-Gates Mills Art Show 2016 Program
Aspire Auctions
Gray’s Auctioneers & Appraisers, Liveautioneers.com
Google
-Schmitz family documents

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