Schmitz-Horning Co. Letterhead 1907

September 23, 2019

By Janet Dodrill

Recently, I came across this ephemera paper item on eBay, a letter from The Schmitz-Horning Company (founded 1905) to a potential customer Danbury Fair, to accompany wall covering samples, typed on their letterhead, dated 1907. I was so happy to find this document because it contains historical information about the company that I did not know previously.

The Schmitz-Horning Co. letter to a potential customer on their letterhead, 1907

The Schmitz-Horning Co. letter to a potential customer on their letterhead, 1907.

The letter reads (copied as it appears):

May 8, 1907.

Secretary. Danbury Fair.

Danbury, Conn.

Dear Sir:

Per the request of Mr Frank Spellman we are sending you under separate cover sample of a three sheet for Knabenshues Air-ship. We have the same thing in a one sheet. This paper is copywrited under our own name and cannot be obtained from anyone else. The price of the three sheets is 6 cents per sheet, and on the one sheets it is 6 cents per sheet in lots up to 500 over that 5 cents per sheet. Hoping to have the pleasure of hearing favorably from you we are

Yours very truly.

The Schmitz-Horning Co.

Do you use any race paper? We have a complete line of the very latest.

The company administrators are listed at the top:

H.M. Schmitz, President

W.R. Cox, Vice President

Wm Horning, Treasurer

W.M. Cope, Secretary

The first three are also listed on Schmitz-Horning’s 1906 Frieze Patent.

Hugo Max Schmitz (my great-grandfather) and William Horning were co-founders of the Schmitz-Horning Company. Hugo was an artist and most likely met William, an artist and a lithographer, at Cleveland Art Club in the late 1890s. I found a Cleveland Plain Dealer newspaper article on an Art Club exhibit where they both exhibited. Warren R. Cox, shown as Vice President, was a relative and became head salesman. William M. Cope, listed as Secretary on the letterhead, was also a relative, and this letter brings forth my first understanding that he had any involvement in the company.

In researching the three-sheet sample named in the letter, Knabenshues Air-ship, I came across these air vessels in a 1914 Schmitz-Horning Co. catalog in the Sporting Panels series that was manufactured both in one sheet and in three sheets, which may be that one.

Sporting Panel pattern depicting aircraft by Schmitz-Horning Co.

Sporting Panel pattern depicting aircraft by Schmitz-Horning Co., 1914 catalog.

Additionally, at the bottom of the letter it mentions race paper. Could this possibly be the racing automobiles pattern that I discovered in the same catalog and series?

Sporting Panel pattern showing competing automobiles of the time on a race track or country road by Schmitz-Horning Co.

Sporting Panel pattern showing competing automobiles of the time on a race track or country road by Schmitz-Horning Co., 1914 catalog.

The address on the letterhead is Whitney Building, Power and Muirson Streets, Cleveland. The building housed many companies including machinists, foundries and lithographers. Power Street or Avenue no longer exists today. The company was in its own building on E. 82nd street by 1912.

Whitney Building, E. 12th and Power Ave., Cleveland, 1963. (Cleveland Public Library Photograph Collection)

Whitney Building, E. 12th and Power Ave., Cleveland, 1963. (Cleveland Public Library Photograph Collection)

The Schmitz-Horning Co. label dated from a 1912 catalog, from its newer address on E. 82nd Street, Cleveland.

The Schmitz-Horning Co. label dated from a 1912 catalog, from its newer address on E. 82nd Street, Cleveland.

schmitz-horning-company-cleveland-ohio-plant-about-1925

The Schmitz-Horning Company building, Cleveland, Ohio, about 1925.

Copyright article and images. All rights reserved. Not to be used without permission.


Artist Hugo Max Schmitz from Wisconsin Co-Founded Schmitz-Horning Co.

July 30, 2019
Hugo Max Schmitz, 1930.

Hugo Max Schmitz, 1930.

Hugo Max Schmitz (1867-1938), my great-grandfather, was an artist and co-founder of the Schmitz-Horning Company, a Cleveland wall covering manufacturer. After moving from Milwaukee, Wisconsin around the 1890s, he established himself in Cleveland’s Art Club (formerly know as The Bohemians) and exhibited in group shows. In one exhibit he showed with prominent artist and club president Archibald M. Willard, in addition to artist and lithographer, William (Bill) Horning, who would become his future business partner at Schmitz-Horning.

Hugo had six siblings, born in Wisconsin between 1852 and 1860: Victor, Willam, Edward, Florentine, Mary, and Charles Schmitz, born to father Peter Jospeh Schmitz and mother Mary (Leity).

One day I hope to learn more about his close family relatives and more about his art. We do know that a portrait that he painted of a young girl received an honorable mention in an exhibit at the New York Metropolitan Museum of art.

He married in 1902, to Pauline (“Queen”) Maynard Reynolds, daughter of Cleveland banker Iri Reynolds. They spent their honeymoon in Venice.

Hugo was acting president at Schmitz-Horning Co., est. 1905, and was one of the initial artists for the firm, designing high-end color lithographic wall mural and paper patterns. He ran the company until his death in 1938, and then his son, Warren Reynolds Schmitz took over, who was already working in sales at the company.

Copyright article and images. All rights reserved. Not to be used without permission.

Hugo Max Schmitz as a child.

Hugo Max Schmitz as a child.

Hugo Max Schmitz, age 9.

Hugo Max Schmitz, age 9.

Hugo Max Schmitz, early still life artwork.

Hugo Max Schmitz, early still life artwork.

Hugo Max Schmitz, early landscape artwork.

Hugo Max Schmitz, early landscape artwork.

The Schmitz family of Milwaukee, Wisconsin, late 1800s.

The Schmitz family of Milwaukee, Wisconsin, late 1800s.

Hugo Max Schmitz (center), Paris, 1890s.

Hugo Max Schmitz (center), Paris, 1890s.

Hugo Max Schmitz (right) with his signature pipe, Paris,1890s.

Hugo Max Schmitz (right) with his signature pipe, Paris,1890s.

Hugo Max Schmitz, early late 1800s or early 1900s.

Hugo Max Schmitz, early late 1800s or early 1900s.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Self-portrait by artist Hugo Max Schmitz, oil, 1898.

Hugo Max Schmitz’s watercolor of Venice done on his honeymoon, 1902.

Hugo Max Schmitz’s watercolor of Venice done on his honeymoon, 1902.

Hugo Max Schmitz’s watercolor of Venice became a wall mural pattern for Schmitz-Horning Co., early 1900s.

Hugo Max Schmitz’s watercolor of Venice became a wall mural pattern for Schmitz-Horning Co., early 1900s.

Original Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, oil, early 1900s.

Original Wall Mural Design Panels for Schmitz-Horning-Company, Floral Garden by Hugo Max Schmitz, oil, early 1900s.

Portrait by artist Hugo Max Schmitz of his wife, watercolor, 1903.

Portrait by artist Hugo Max Schmitz of his wife, watercolor, 1903.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Watercolor portrait of young girl by artist Hugo Max Schmitz.

Portrait of young lady by artist Hugo Max Schmitz, oil.

Portrait of young lady by artist Hugo Max Schmitz, oil.


Cooper Hewitt’s Object of the Day, Schmitz-Horning Co. 1913-1914 Catalogue

March 11, 2018

By Janet Dodrill

The Outside Comes Inside, Cooper Hewitt's Object of the Day, the Schmitz-Horning Company Catalogue.

The Outside Comes Inside, Cooper Hewitt’s Object of the Day, the Schmitz-Horning Company Catalogue.

Cooper Hewitt’s recent Object of the Day (December 17, 2017), The Outside Comes Inside, featured Schmitz-Horning Company’s San-Kro-Mura wall decoration catalogue from 1913-1914.

The Object of the Day webpage contains color images of selected catalogue pages and a brief audio recording about it and the company.

The Schmitz-Horning Company, established in 1905 in Cleveland, Ohio, designed and manufactured full-color chromolithograph high quality washable wall coverings, murals, decorative room panoramics, and friezes.

The wall decoration catalogue is available as part of an “adoption” program to gain funding to support the preservation of this book and others at the museum.

Cooper Hewitt, Smithsonian Design Museum currently has over 100 pieces in their collection from the Schmitz-Horning Company – the major collection was a gift from the Wallpaper Council, Inc. of New York, NY.

Schmitz-Horning was co-founded by Hugo M. Schmitz (my great-grandfather) and William Horning, artists and lithographers. It is believed the two became acquainted in the late 1800s in and around the Cleveland Art Club and artist’s community. Mr. Horning sold his interest in the company in 1920. Around 1926, Warren R. Schmitz (my grandfather), became vice president of the firm and assisted in company sales. In 1938 he became president of the company until it closed in 1960.

The Forest wall mural theme, Schmitz-Horning Co., 1914 catalogue

The Forest wall mural theme, Schmitz-Horning Co., 1914 catalogue

 

Hollyhocks wall mural theme, Schmitz-Horning Co. 1914 catalogue.

Hollyhocks wall mural theme, Schmitz-Horning Co. 1914 catalogue.

Copyright article and images. All rights reserved. Not to be used without permission.


Selected Schmitz-Horning Company Links at Cooper Hewitt:

Cooper Hewitt’s recent Object of the Day (December 17, 2017) The Outside Comes Inside, Schmitz-Horning Co. 1913-1914 Catalogue
cooperhewitt.org/2017/12/17/the-outside-comes-inside

The Schmitz-Horning Co.
collection.cooperhewitt.org/people/18046573

Cooper Hewitt WALLCOVERINGS
cooperhewitt.org/tag/wallcoverings


William Horning, Schmitz-Horning Co., Artist and Lithographer

December 22, 2017

By Janet Dodrill

William Horning, Floral Still Life, oil on canvas, 27" x 33"

William Horning, Floral Still Life, oil on canvas, 27″ x 33″

William Horning, was a partner of the Schmitz-Horning Company, a lithographic wall covering and mural manufacturing firm in Cleveland, Ohio founded around 1905.

His name appeared on a 1906 patent for a printed repeat pattern wall frieze (US 830931 A), along with that of Hugo Max Schmitz I (my great-grandfather), and Warren R. Cox (family friend and head salesman).

William (Bill) Horning was a Cleveland area artist and lithographer, in addition to Hugo.

He sold his interest in Schmitz-Horning around 1920, but continued to work in the printing industry in the Cleveland area.

He was referred to as a landscape, marine, and animal painter of Cleveland (Cuyahoga area), and exhibited with the Cleveland Art Club and the Water Color Society of Cleveland starting in 1894. He led and evening sketch class at the Cleveland Art Club in 1895. That is around the time that my great grandfather Hugo M. Schmitz, who moved to Cleveland from Wisconsin, attended the group. They may have met there before starting Schmitz-Horning Co. not long thereafter.

In 1930 he participated in an exhibition of water colors by members of the Cleveland Society of Artists, a group who held member exhibits semi-annually. Carl Broemel, who created art for many murals for Schmitz-Horning, also had paintings in the exhibit, and incidentally was hired by my grandparents to paint an oil portrait of my mother as a young girl.

The floral oil painting by William Horning shown sold from the Baldwin-Wallace College collection at Rachel Davis Fine Arts auction in 2009.

 

Sources:

Cleveland Plain Dealer, Sunday, January 26, 1930

Artists in Ohio, 1787-1900: A Biographical Dictionary, by Jeffrey Weidman, compiled & edited by Mary Sayre Haverstock, Jeannette Mahoney Vance, & Brian L. Meggitt, © 2000, Kent State University Press

Rachel Davis Fine Arts

Liveauctioneers.com

Copyright article. All rights reserved. Not to be used without permission.

Photo: Rachel Davis Fine Arts

Save

Save

Save

Save

Save


Archibald Willard, Friend to Hugo Max Schmitz of Schmitz-Horning Co.

February 27, 2017

By Janet Dodrill

Hugo Max Schmitz I (late 1800s).  (Schmitz family archives)

Hugo Max Schmitz I (late 1800s). (Schmitz family archives)

It is believed that in the 1890s, a promising artist left his family and relatives in Milwaukee, Wisconsin, and made his way to Cleveland, perhaps attracted to its thriving art community. He was Hugo Max Schmitz (1867-1938), my great grandfather, and in his mid-30s. Hugo, of German descent, joined Cleveland’s Art Club (formerly know as The Bohemians) and attended regular drawing sessions in its location above City Hall, and participated in their exhibits and possibly traveled abroad with other artists.

President of the established Art Club (and also co-founder and trustee) at the time was notable northeast Ohio artist Archibald MacNeal Willard (1836-1918). He was best known for his painting of The Spirit of ’76. He was born in Bedford, Ohio and at the age of 17 moved to Wellington, Ohio. There is a museum in Wellington in his honor.

Photo portrait of Archibald Willard, restored (Schmitz family archives).

Photo portrait of Archibald Willard, restored (Schmitz family archives).

Archibald Willard was a prolific artist who worked in a variety of mediums and subject matters. He was a talented portrait artist as well as landscape artist.

In addition to the Wellington museum, several Cleveland museums carry his work including the Cleveland Museum of Art and Cleveland History Center/Western Reserve Historical Society. A dedicated plot just east of Cleveland City Hall is known as Willard Park.

A search in Cleveland’s The Plain Dealer archived newspaper articles, resulted in stories about Cleveland artists which included Archibald Willard and photos of him working in his studio.

Archibald MacNeal Willard in his studio (Source: Cleveland Plain Dealer, December 17, 1899, Several of Cleveland's Well Known Artists Seen At Work In Their Studios).

Archibald MacNeal Willard in his studio (Source: Cleveland Plain Dealer, December 17, 1899, Several of Cleveland’s Well Known Artists Seen At Work In Their Studios).

He had a friendship with Hugo, and gave him a portrait photo of himself, plus as a wedding gift in 1902 an original landscape oil painting, which resembles the area’s Chagrin River. In addition my great grandfather received a small statue of The Spirit of ’76 from Mr. Willard, which may be a one of a kind working prototype in porcelain by Stanway.

Hugo Max Schmitz co-founded the Schmitz-Horning Company in 1905, a well-regarded scenic wall paper and mural manufacturing firm, and was president of the company until 1938, when his son Warren Reynolds Schmitz ran it until the company’s closing around 1960.

Landscape oil painting by Archibald Willard (Schmitz family archives).

Landscape oil painting by Archibald Willard (Schmitz family archives).

Statue of Spirit of '76 by Archibald Willard (Schmitz family archives).

Statue of Spirit of ’76 by Archibald Willard (Schmitz family archives).

Copyright article and images. All rights reserved. Not to be used without permission.

Save

Save

Save

Save

Save

Save


Former Schmitz-Horning Company Building Destroyed by Fire

January 24, 2017

By Janet Dodrill

schmitz-horning-company-cleveland-ohio-plant-about-1925

The Schmitz-Horning Company building, Cleveland, Ohio, about 1925. (Schmitz family archives)

In April 2011 when I began my research into family-owned Schmitz-Horning Company (Cleveland, Ohio, 1905-1960), a prominent high-end mural and wall covering manufacturer and printer (co-founded and run by my great-grandfather and later by my grandfather), two things happened. First, I discovered a black and white photograph of the building from around 1925 in our family documents. Second, after Googling the building’s address of 777 E. 82nd Street in Cleveland, search results showed it was being occupied by an industrial chemical company, and the building looked well maintained from the photo on Google street view.

777 E. 82nd Street, Cleveland, Ohio Photo: Google, 2007

777 E. 82nd Street, Cleveland, Ohio
Photo: Google, 2007

Excited about the find, it was my intention to go see the building. Several months rolled by and I Googled the business address again and many recent articles dated June 27, 2011 came up stating that an accidental fire had destroyed the building, most likely started by roofers, drawing 60 firefighters from 15 departments — a triple three alarm fire! Fortunately, no one was injured.

777 E. 82nd Street, Cleveland, Ohio Photo: Cleveland.com, June 27, 2011

Fire at 777 E. 82nd Street, Cleveland, Ohio
Photo: Cleveland.com, June 27, 2011

Initially, the owner announced plans to rebuild on the same site but renovated offices were built directly across the street in other facilities owned by the company. The site where the building once stood is today a lot for parking and storage of machinery and equipment.

Copyright article and images. All rights reserved. Not to be used without permission.

Save

Save

Save


Artists D.E. Sutton and Anne Nolan Illustrated for Schmitz-Horning Catalogs

December 20, 2016

By Janet Dodrill

Schmitz-Horning Company of Cleveland, Ohio (1905-1960) was recognized on a global level as a high-end large scale chromolithograph designer and manufacturer of art murals and posters, wall decorations and wall coverings.

The company advertised in architectural and decorating trade magazines, and produced postcards with their patterns, and fully illustrated catalogs.

The original wallpaper and mural designs were meticulously drawn or painted by skilled artists then transferred onto lithographic plates, the largest in the country at the time, with the imported zinc plates exceeding 40″ x 80″ in size. Expert catalog illustrators recreated the patterns and rendered interiors showing their applications.

These catalog illustrations are beautiful and demonstrate a high degree of artistic ability and design.

Some of the catalogs themselves exist in our family, as a record of the business that my great-grandfather (H.M. Schmitz) co-founded and ran, and of which my grandfather (W.R. Schmitz) later oversaw.

Here are some of the Schmitz-Horning Company catalog illustrations, created and signed by B.E. Sutton, Anne Nolan, and D. Scott Brown or Scott D. Brown, D.S. or S.D., and other unidentified yet talented artists.

Copyright article and images. All rights reserved. Not to be used without permission.

Schmitz-Horning Co. pattern Chinese Floral, catalog illustration by D.E. Sutton.

Schmitz-Horning Co. pattern Chinese Floral, catalog illustration by D.E. Sutton.

Schmitz-Horning Co. pattern Elysia, catalog illustration by D.E. Sutton.

Schmitz-Horning Co. pattern Elysia, catalog illustration by D.E. Sutton.

Schmitz-Horning Co. pattern Marguerette, catalog illustration by Anne Nolan.

Schmitz-Horning Co. pattern Marguerette, catalog illustration by Anne Nolan.

Schmitz-Horning Co. pattern Valencia, catalog illustration by D.S. or S.D.

Schmitz-Horning Co. pattern Valencia, catalog illustration by D.S. or S.D.

Schmitz-Horning Co. pattern Valencia, catalog illustration by D. Scott Brown or Scott Brown D.

Schmitz-Horning Co. pattern Valencia, catalog illustration by D. Scott Brown or Scott Brown D.

Save

Save

Save