Joe Pulizzi On Latest Book, Content Inc.

December 24, 2015

By Janet Dodrill

The Web Association welcomed Joe Pulizzi, Founder and CEO Content Marketing Institute.

The Web Association welcomed Joe Pulizzi, Founder and CEO Content Marketing Institute.

Last month, I heard Joe Pulizzi (@CMIContent), Founder and CEO Content Marketing Institute, speak at The Web Association, held at COSE (Council of Smaller Enterprises) in Cleveland, Ohio. He speaks on a regular basis (He noted that ours was his 71st presentation of 2015!), and has authored several books including bestselling Epic Content Marketing.

Joes Pulizzi points out ways to connect and engage on both a personal and professional level.

Joes Pulizzi points out ways to connect and engage on both a personal and professional level.

Joe discussed his newly published book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, which is sold on Amazon.

Using the Content Inc. model, he reviewed the many forms of engaging through social media: social blogs, wikis, video, rating, social bookmarking, internet forums, pictures, microblogging, weblogs, and podcasts.

It was stated that the importance of communicating through the creation and distribution of your own information to build audiences is key.

A few highlights of his talk included these points:

  • Create your mission statement: have a defined audience, deliver, then measure the audience outcome.
  • Establish your content type and platform, deliver consistently over a long period of time, i.e. e-newsletter.
  • Loyal customers can mean increased product sales and revenue.

He pointed out ways to engage socially on both a personal and business level. Personal avenues include blogs, books and public speaking, whereas business methods could be digital media, print (yes, it still a valued form of communication), and in-person contact.

Takeaways:

-Find a niche and become a leading expert
-Develop your content mission
-Focus on content type, platform and delivery consistently
-Build an audience of opt-in subscribers
-Create an amazing e-newsletter and download
-Audience first, products second
-Be patient!

In his book, Content Inc., Joe breaks down the process to visualize, launch and monetize your own business, based on his own success and failures. This is explained through case studies.

Are you looking for a startup-business strategy? Perhaps kick-off the new year with his business-growing strategy. The Content Marketing Institute website is full of good information, plus there is an email news sign-up and podcast network. Also be sure to watch the 43-minute movie which explains how the marketing of the future is all about brands telling stories, in “The Story of Content: Rise of the New Marketing.”

 

Me with Joe Pulizzi!

Me with Joe Pulizzi!

Joe Pilluzi's book, Content Inc. (Joe likes the color orange and orange shoes!).

Joe Pilluzi’s book, Content Inc. (Joe likes the color orange and orange shoes!).

"Janet, go out and be epic!" – Joe Pulizzi (signed in Joe's favorite color -- orange).

“Janet, go out and be epic!” – Joe Pulizzi (signed in Joe’s favorite color — orange).

A great feature for your business website is an email signup, like that on the Content Marketing Institute site.

A great feature for your business website is an email signup, like that on the Content Marketing Institute site.

COSE, Council of Smaller Enterprises, a division of the Greater Cleveland Partnership.

COSE, Council of Smaller Enterprises, a division of the Greater Cleveland Partnership.

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The National Gallery Online Art Collection

July 18, 2015

By Janet Dodrill

the national galleryThe National Gallery (@NationalGallery) tweeted on July 16, 2015 that now images can be downloaded from their collection for personal use! That got me interested in exploring their website www.nationalgallery.org.uk. Here are a few links to good resources, I discovered there, for the art enthusiast!

Online Collection:
www.nationalgallery.org.uk/paintings

Explore the paintings:
Collection overview, 30 ‘must-see’ paintings, paintings room by room, a virtual tour of over 300 paintings, the picture of the month, the latest loans and acquisitions, and more.
www.nationalgallery.org.uk/view-the-collection

This month, the picture of the month is Peter Paul Rubens, A Roman Triumph, about 1630, with free downloadable wallpaper:
www.nationalgallery.org.uk/upload/img/wallpaper-rubens-a-roman-triumph-ng278.jpg

Download the iPhone app:
www.nationalgallery.org.uk/paintings/learn-about-art

The National Gallery Channel:
Watch video and learn about hidden symbolism in paintings, techniques of the old masters, contemporary artists, impressionism, and more.
www.nationalgallery.org.uk/channel

The National Gallery Podcasts:
Listen to information on Cézanne, Manet, Rembrandt, Bruegel, Monet, Millet, Leonardo da Vinci, Michelangelo, and more.
www.nationalgallery.org.uk/podcasts

Caring for the paintings:
www.nationalgallery.org.uk/paintings/caring-for-the-paintings

 

wallpaper-rubens-a-roman-triumph-ng278

Peter Paul Rubens, A Roman Triumph, about 1630, wallpaper download from the National Gallery website.