By Janet Dodrill
Last month, I heard Joe Pulizzi (@CMIContent), Founder and CEO Content Marketing Institute, speak at The Web Association, held at COSE (Council of Smaller Enterprises) in Cleveland, Ohio. He speaks on a regular basis (He noted that ours was his 71st presentation of 2015!), and has authored several books including bestselling Epic Content Marketing.
Joe discussed his newly published book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, which is sold on Amazon.
Using the Content Inc. model, he reviewed the many forms of engaging through social media: social blogs, wikis, video, rating, social bookmarking, internet forums, pictures, microblogging, weblogs, and podcasts.
It was stated that the importance of communicating through the creation and distribution of your own information to build audiences is key.
A few highlights of his talk included these points:
- Create your mission statement: have a defined audience, deliver, then measure the audience outcome.
- Establish your content type and platform, deliver consistently over a long period of time, i.e. e-newsletter.
- Loyal customers can mean increased product sales and revenue.
He pointed out ways to engage socially on both a personal and business level. Personal avenues include blogs, books and public speaking, whereas business methods could be digital media, print (yes, it still a valued form of communication), and in-person contact.
-Find a niche and become a leading expert
-Develop your content mission
-Focus on content type, platform and delivery consistently
-Build an audience of opt-in subscribers
-Create an amazing e-newsletter and download
-Audience first, products second
In his book, Content Inc., Joe breaks down the process to visualize, launch and monetize your own business, based on his own success and failures. This is explained through case studies.
Are you looking for a startup-business strategy? Perhaps kick-off the new year with his business-growing strategy. The Content Marketing Institute website is full of good information, plus there is an email news sign-up and podcast network. Also be sure to watch the 43-minute movie which explains how the marketing of the future is all about brands telling stories, in “The Story of Content: Rise of the New Marketing.”